There are many kinds of mistakes you can make in the field of search engine optimization, but there are also typical things between them, which occur more frequently during work. The most common in this article 5 SEO hiba familiar, and there is a solution for all of them.
1. Slow loading page
Page load speed is a critical factor, since it’s not just Google that prefers fast sites, but after a few seconds of waiting, visitors navigate elsewhere as well. Therefore, this task must be solved by all means.
Att & oacute; l f & uuml; ggően, where is the problem, different solutions can be found. Google PageSpeed Insights doesn’t just show you, what needs to be improved, but also offers tools for this: https://developers.google.com/speed/pagespeed/insights/
- Image size, file size and type: The pictures take up a lot of space, therefore, they slow down the page. Usually not worth it at Full HD resolution (1920x1080px) use better pictures, because most monitors don't know higher resolutions anyway. Modern file formats, and JPG2000 and WebP take up less space on the server, this will also speed up your site.
- Redirects are very useful, but too many redirects can slow down the page drastically, and links in an endless loop can completely freeze the browser.
There are also free extensions for WordPress for the above three issues, Autoptimize, for example, can dramatically improve load speeds.
2. Duplicate content
Although Google does not explicitly penalize those content, which are already listed elsewhere on the Internet, it does not give an advantage for them either. For this reason, it is not worth copying texts from the net, this can cause copyright issues anyway.
It's also worth knowing, that Google’s algorithm is getting smarter, therefore he recognizes, when certain parts of certain content are transcribed by automatic means. Because they do it, that cognate expressions of words are used, and this is what the search engine giant’s artificial intelligence finds. In this case, we are not talking about literal duplicate content, but very similar, from SEO it has no advantage either.
If we have such an article on the site, it often occurs, that Google will only crawl it, but it does not index, do not use. The solution may be, if we start to significantly rewrite existing content, but in many cases it is better to make a brand new article. If a unique entry is added to the page, it will no longer be duplicated, and can promote a SEO our aspirations.
3. Missing image alt tags
Missing alt tags for images are also a common SEO mistake, as it is mainly tempted by modern content management systems, to upload the file with just a few clicks, and let’s not deal with other things.
Yet alt tags serve several purposes. When the image cannot be loaded for some reason, then this label will appear in place, so the visitor doesn’t just encounter a broken image icon. They are also used by visually impaired reading software, therefore, with their setup, we can do a lot for the ergonomics of our site. And finally, Google also analyzes their content, thus obtaining a better picture of the particular material. It gives us an opportunity anyway, that using the appropriate terms in the alt tags, make the keyword mix of the page richer. It is therefore worth filling in such labels, because they provide SEO benefits.
If you use a CMS, such as WordPress, there you can specify the alt tag in the image properties. If, on the other hand, we build our page in HTML, then we simply need to specify the source of the images in this way: <img src = "image name.jpg" alt = "this is where the content of the label comes from" />
4. Outdated content
Content creation is a subset of SEO, whose work can never end. You have to be careful, that some articles may become obsolete relatively quickly, if we do not update their text. This can degrade our search engine optimization results in two ways, Google detects old content, and start downgrading your placements on your hit lists. And the organic traffic coming in until then is fading. R & aacute; ad & aacute; sul, too much outdated content erodes the credibility of the entire site, and may, on the whole, be prejudicial to your judgment.
The other thing, which can worsen our rankings, that is the behavior of the visitors. They will notice, that the reading on the page is no longer current, so they move quickly to the next Google search. This increases the bounce rate and reduces the time spent on content. Both values are used by Google in its ratings, this is how our hit list rankings deteriorate.
The best way to avoid outdated content, if we regularly review our materials. If there are many of them, then you need to focus on them, which bring the most visitors or are valuable for some other reason. Another approach is to use evergreen themes, they never become obsolete, so they don’t have to be constantly updated.
5. Bad links
We don't have much influence on that, if the content we link to disappears from the internet over time. But there it is, if there are any internal links within our own site, which point to a subpage that has since been deleted or renamed. Following these, visitors get errors, which degrades the quality of the site.
It's also worth knowing, that Google crawls our site many times by visiting links, and if you often make a mistake, you will notice it. There is usually a certain amount of resources as well, which the search giant intends to crawl our site, if we waste these on broken links, it will be slower for Google to reach the really valuable parts.
There are several tools to help you find broken links. You can see it under the Google Search Console Coverage menu, what 404 errors the search giant found on our site. This is the error code, which appears in the browser for non-existent URLs. We have nothing else to do, as we collect these links, and treat them. And there are many on the Internet, there is even a free service, where it is enough to enter the address of our website, and automated software goes through the content, and collects all broken links.
Redirection is a common method to address the above problem. If we have renamed or moved our content, then you can forward visitors and Google robots to the old one by setting up a 301 redirect, from a URL that no longer exists. And if we've already deleted it, then you need to find the part of the page closest to it, and direct the visitor there. This is how we can take care of it, that wherever a visitor comes from a missing link, no error message, but waiting for valuable content.