The convergence of SEO and content has been one of the driving forces of marketing in recent years.

According to a recent survey of marketers 97% -he viewed these two areas as converged disciplines.

Given that, to get traffic to your website 51 percent probably consists of organic search, I believe, that an increasingly understanding of the integration between the two previously separate silos is an essential transition.

It is time to, make marketers smart, take a smart approach to content marketing.

Smart content:

  1. Easy to find
  2. Optimized
  3. Profitable, measurable

To improve the performance of your content, you need to create that content, which is more suitable for users.

Smart content improves efficiency and ROI, as it becomes more recognizable and consumable.

Data collectors can identify trends from search results for marketers, as well as constantly popular topics, which the target audience would like to address in the posts and articles. The data provide key insights from consumer intent, and topics need to create content, which serves this audience.


Smart content in context

Smart content is about that, to undertake financial investments in content development, and more efficient, to a data-centric strategy. This is different from that content, which the brands are already producing, because brands pay more attention to the intentions of customers and that, how visitors interact with the content produced by the company.

The technology and capabilities inherent in marketing have shown tremendous growth over the past few years. Even in the SERP, we can see the impressive improvement in that ability, to understand those contents, which users are likely to want to view.

Smart content allows marketers, to publish such materials, which are ready for search engines, from that moment on, to be posted on the Internet, and more traffic, show commitment and profitability. Those marketers, who learn, how to integrate this strategy into the content creation process, they will be better understood, what the customer wants to read.

5 step for smarter content

1. Understand, ki

Make sure, to know exactly, to whom you target the content. That's what smart content is all about, to create the right content at the right time for the right audience at the right time.

2. Find out, mi

Once you have identified your target audience, then accurately measure, to be analyzed, what they want to read, what are you wondering. look at it, what users are looking for, watch for rising trends.

3. Optimization

A SEO and the content was related to a single part of the digital marketing process, all content created should be optimized from the start, so you don't have to re-optimize your content later. This increases the efficiency and effectiveness of the material created.

4. Control

Data and analysis remain key to creating successful smart content. Learn the goal you want to achieve with the content, for example, visitor rates, rankings or conversions, and define KPIs, which make it possible to measure the effects.

5. Finally

Focus on performance-enhancing content, and set up strategies.

The content and themes, which do not lead to value, should be reduced in the content plan, while well-performing content needs to be expanded. Use pointers to do that, to better understand, how each customer responds to the content.

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