1. Pay attention to ergonomics
In the course of ergonomics, we create our website in this way, to make it as comfortable as possible for visitors. If we have many subpages and articles, it is also worth compiling an on-site and an XML sitemap. The former is for visitors, who can browse, and click on the item they like. The XML sitemap can be submitted to Google Search Console-ba, which helps us to better index our site.
The structure of our site is also important, because that is how we can direct the visitors who come to us. If we put click-to-play elements in front of their eyes, that's better conversion we reach, as if they had to find everything for themselves.
2. Let's be experts
In the eyes of Google, those websites perform better, which are about a specific topic. In this case, Google's algorithms evaluate it that way, that we are experts in that field, and directs related traffic to us.
It is worth defining the topic relatively narrowly, as we want to cover as much area as possible, the more content you need to produce, and more work may be required. However, if we only deal with a narrow topic, then we can even squeeze places with several years and a large visitor base in our own area.
3. Publish regularly
Google's algorithms also monitor it, how often new content comes out of us. Relevance is important, that content must also be related to us, but not enough, if we just uploaded a starting content, then we won't look at the site anymore.
The best, if we publish articles regularly, and we take care, so that the related topics also cross-link each other.
4. Let's play with the titles
The alert, click-to-call titles perform better on search results lists, because they arouse the curiosity of the people, and click on them. If we enter such addresses, then the clickthrough rate will increase, for this reason, Google is additional SEO associates benefits with our content.
If such addresses are not available on our website, then use two addresses. One should be the title of the article, which will appear on our site. The other is the SEO title, which in turn encourages clicks on the hit lists.
Similar effects can be achieved with internal titles. Most people review content first, in which case they catch their eye at the internal addresses. If these are interesting enough, then read the material, but also, they move on. Internal titles are good for that too, because that part of the content is clearly identified, which is needed, and visitors will be grateful, that they do not have to search. Plus, most of them won’t be researching for long, therefore, if we don’t put it in front of their eyes, what they are looking for, close the page.
Google also prefers nicely articulated, content collected for sections with subheadings, for this reason even more SEO benefits can also be obtained.
5. Reduce load time
Surveys show that most visitors are only willing to wait a few seconds for content to load. If our site appears slower than this, then we can lose a lot of customers.
Because of this, we need to do everything we can to reduce load time, to serve visitors as soon as possible. This task covers a wide variety of things to do, the first is a quality web hosting provider selection, who can provide us with fast storage space.
Then we should run the Google PageSpeed Insights analysis, which shows in detail, what are the speed issues with websites desktop- and mobile view. It also lists solutions, among which there is a simplification and merging of code, lossless compression of images, parallel loading of resources and many other things.
Of course, we don’t just need to optimize the content of our home page, if we have such a subpage, which appears slowly, then we need to make changes to it as well.
6. Use search engine friendly URLs
There are many content management systems, including the WordPress also many times strange, uses URLs pinned to parameters to access completed articles. This is not very informative, in addition, it is very difficult for visitors to memorize with question marks and other special signs, and numbers dotted with numbers.
Choose search engine friendly URLs instead, where the web address itself is a human-readable term. Not only are these easier to remember for visitors, de a Google is SEO benefits associated with them.