1. Pay attention to ergonomics
In the course of ergonomics, we create our website in this way, to make it as convenient to use as possible for visitors. If we have many subpages and articles, it is also worth compiling an on-site and an XML sitemap. The former is for visitors, who can browse through, and click on the item they like. The XML sitemap can be submitted to Google Search Console-ba, which helps to better index our site.
The structure of our site is also important, because this is how we can direct the visitors who come to us. If we put click-to-play elements in front of their eyes, that's better conversion we achieve, as if they had to find everything for themselves.
2. Let's be experts
In the eyes of Google, those websites perform better, which are about a specific topic. In this case, Google's algorithms evaluate it that way, that we are experts in that field, and directs related traffic to us.
It is worth defining the topic relatively narrowly, as we want to cover as large an area as possible, the more content needs to be produced, and more work may be required. However, if we only deal with a narrow topic, then we can squeeze even places with several years and a large visitor base in our own area.
3. Publish regularly
Google's algorithms also monitor it, how often new content comes out with us. Relevance is important, that content must also be related to us, but not enough, if you are just uploading a starting content, then we will no longer look at the site.
The best, if we publish articles regularly, and we take care, so that related topics also cross-link each other.
4. Let's play with the titles
The alert, click-to-call titles perform better on results lists, as they arouse the curiosity of the people, and click on them. If such addresses are given, then the clickthrough rate will increase, because of this, Google is more SEO associates benefits with our content.
If such addresses are not available on our website, then use two addresses. One should be the title of the article, which will appear on our site. The other is the SEO title, which in turn encourages clicks on the hit lists.
Similar effects can be achieved with internal titles. Most people review content first, in which case they catch their eye at the internal addresses. If these are interesting enough, then read the material, but also, they move on. Internal titles are good for that too, because they clearly identify that part of the content, which is needed, and visitors will be grateful, that they do not have to search. Plus, most of them won’t be researching for long, therefore, if we don’t put it in front of their eyes, you earn, close the page.
Google also prefers nicely articulated, content collected for sections with subheadings, for this reason even more SEO we can also gain benefits.
5. Reduce load time
Surveys show that most visitors are only willing to wait a few seconds for content to load. If our site appears slower than this, then we can lose a lot of customers.
Because of this, we need to do everything we can to reduce load time, to serve visitors as soon as possible. This task covers a wide variety of things to do, the first is a quality Web Host service provider selection, who is able to provide us with fast storage space.
Then you should run the Google PageSpeed Insights analysis, which shows in detail, what are the speed issues with the websites desktop- and mobile view. It also lists suggested solutions, among which there is a simplification and merging of the code, lossless compression of images, parallel loading of resources and many other things.
Of course, we don’t just need to optimize the content of our home page, if we have a subpage, which appears slowly, then we need to make changes to it as well.
6. Use search engine friendly URLs
There are many content management systems, including the WordPress also many times strange, uses parameter-studded URLs to access completed articles. This is not very informative, in addition, it is very difficult for visitors to memorize with question marks and other special signs, and numbers dotted with numbers.
Choose search engine friendly URLs instead, where the web address itself is a human-readable term. Not only are these easier to remember for visitors, the a Google is SEO benefits associated with them.