If we are going into a search engine optimization campaign, then not guaranteed at all, that we will be successful. In fact, most SEO campaigns end in failure! But we don't have to lose in search engine optimization either. All we have to do is ask the following seven questions, to determine: is it on the right track? SEO our campaign?
1. We set realistic goals?
If a business has more products, or offers a service, then it is easy to fall into the trap of excessive expectations. They are those companies, who from the very beginning for all their products, and I want to get the first place for their service Google, and Bing search engines. Such search engine optimization' is almost certainly doomed to failure, because instead of setting realistic goals, we chip away at our forces. It makes sense to focus on just one product or service at first, then after achieving success we can move on to the next one, and so on. We will achieve better results with a gradual SEO strategy, like setting unrealistic goals.
2. We have a real time frame and budget?
Experience, that many companies want to achieve immediate results, that while a minimum amount (sem) are willing to sacrifice for this. Basically, the greater the competition in that industry, the more time and the more money required for a successful SEO campaign. Don't expect a "miracle" within days, since - especially in the case of a start-up - search engine optimization usually takes many months of hard work to bear fruit.
3. We have chosen the right keywords?
A common mistake, which almost always means a failed SEO campaign: optimizing for the wrong keywords. If, instead of specific data, we decide on keywords based on the search habits of our customers we assume, then we will most likely choose the wrong keywords. Solution a keyword data analysis means, with a proven and recognized keyword research tool (pl. Google Analytics) we should end up running either/or Google adwords.
4. Our SEO campaign really brings better traffic?
When measuring the success of our campaign, we primarily use the site's bounce rate related to organic search traffic (bounce rate) we have to watch. (The "reversed", or, more accurately, users who "bounced" only for a very short time - less, mint 10 seconds - visited our website.). In such cases, the content of our website is not in accordance with the search intentions of our visitors. However, if we experience a high bounce rate for all user types, then this may indicate more serious problems with our website. Unfortunately, this is not true in all cases, because if the visitor immediately finds the information he is looking for, e.g. phone number, still exits, so the bounce rate does not provide real information!
5. We have a professional website?
Undoubtedly, that effective search engine optimization starts with a professional website, which can captivate visitors as soon as they arrive at the website. A poorly designed website discredits the given brand, which is visitor participation, and - which can be considered a measure of success - leads to a decrease in click-throughs. When evaluating our website, we should therefore ask the following questions:
- Is our website outdated or professionally designed??
- Is it intuitive?, it has a navigation system that "guesses" the user's needs?
- Is it user-friendly for tablets and smartphones?, responsive?
- It has positive reviews from customers, as well as negative feedback?
6. We provide content that really interests our customers?
If we offer uninteresting content to users, then this could be another reason for the lack of visitor engagement. Don't write content just for the sake of it, to win the favor of search engines! We need to develop such a content strategy, which provides appropriate answers to our customers' questions and concerns. All of this will be appreciated by future clients, so much more likely, to become paying customers.
7. We track the data and make corrections, developments?
Another critical point for the success of the SEO campaign. However, it would be a mistake, if we were to measure effectiveness based on just one such data point, such as our ranking or the number of phone calls to our company.
If we looked at all such data points, based on, the system works together, then it will be easier for us to find and correct the deficiencies. For example, there are many reasons for poor conversions even with good rankings and traffic (pl. too few keywords, poor web design, stb.). As for the image of our entire SEO campaign, it can bring serious changes....
Summary
Sure, most SEO campaigns are doomed to failure! However, our campaign doesn't have to be like that! If any of the above questions, we would answer "no" to any of them, then we already know where we went wrong during the campaign, and what points we need to change.
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