We have already presented it in an earlier post 7 such a method, with which you can spin up your SEO results. In this article, we continue the line, and newer 7 we will share an idea with you for more successful search engine optimization work.
1. Start a blog
It is no longer in dispute today, that content creation is one of the cornerstones of SEO. That's why you have to deal with it too, by the time one of the best ways to start your own blog. If you create such a section on your website, then you can post relevant info there, you can use keywords, you can build internal links to other parts of your site, and these all increase the SEO value of your site.
If you pay attention to quality, then you also show good content to your readers, this builds your reputation, and you seem to be an expert in your field. This will not only improve your SEO results, but incoming visitors also convert better.
2. Do keyword research
Keyword research is the best way to do that, to know, what terms you can use to catch your visitors. If you don't do that, then it is also possible, that your blog is not targeting the right areas, so potential buyers don’t come from the search engine.
Research can also shed light on keywords, which you would not have thought of, that they are useful, and again, you may become permanently disillusioned with others. And with Google Ads, you can associate monthly search volumes with each term, where you can see, which are worth targeting.
You can even view those keywords broken down into subpages in the Google Search Console, for which your content has appeared on Google search. But there are several tools available on the Internet, with which you can view the keywords of the top few ranked pages, you can use them too.
3. Display customer feedback and opinions
Ask your customers, to write their opinion about you. With their permission, you can also use them on your website, proving this to new visitors, that you understand the area and are worth doing business with.
Your ratings on the various review pages are also visible to Google, in addition, he runs Google My Business. You should definitely register for this, as it is essential in the field of local SEO. Good recommendations can be easily gathered on my company profile, since everyone already has a Google profile.
4. Build links to your site
If content creation is one of the cornerstones of modern SEO, then link building is another. It is no longer possible to get ahead in most areas today, if there are no links to your site and subpages. There are several methods for this process, including the use of drop domain pages, Posting PR articles on the very news sites or writing guest posts on the sites of others.
Graduality is also important when building links, start in a smaller volume, then increase the amount. How many links your site needs, it is different in each target market, you should seek the help of an SEO professional for the task.
5. Use a sitemap
A sitemap helps you crawl your site, you can also show it to the search giant in the Google Search Console, for example, what content you have. Content management systems, and such as WordPress can handle automatically updated maps. If you upload these to the Search Console, then Google will be constantly notified of newly published content, and you can index them much faster.
6. Take advantage of your 404 error page
Most content management systems, including Google, shows a so-called 404 error page to visitors then, if you want to visit a subpage that does not exist. This will keep your site running, and the reader can move on to other subpages.
This 404 error page is often pretty lame by default, only so much used to appear on it, that the requested content was not found. It is worth using for your own purposes, and put the parts that are important to you next to the default text. You can even put your own design to work, but if you don't want to deal with it, then inserting a few extra links is just a few minutes busy.
7. Connect Google Analytics
In addition to the Google Search Console, Google Analytics is the service, which you should definitely take advantage of. Although it does not in itself affect SEO, it provides you with a lot of analysis, which you can learn to improve the service to your site and visitors. This will generate more engagement from your readers, which, in turn, is already perceived by Google, and directs extra visitors to your website.