{"id":21681,"date":"2025-02-17T19:43:32","date_gmt":"2025-02-17T18:43:32","guid":{"rendered":"https:\/\/seohun.hu\/?p=21681"},"modified":"2025-02-17T19:46:44","modified_gmt":"2025-02-17T18:46:44","slug":"manipulalt-vilag-valodi-vagy-mesterseges-ez-a-szabadsag-vege","status":"publish","type":"post","link":"https:\/\/seohun.hu\/en\/manipulalt-vilag-valodi-vagy-mesterseges-ez-a-szabadsag-vege\/","title":{"rendered":"A manipulated world? Real or artificial? Is this the end of freedom?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><iframe class=\"lazyload\" title=\"A manipulated world? Real or artificial? Is this the end of freedom?\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27663%27%20height%3D%271178%27%20viewBox%3D%270%200%20663%201178%27%3E%3Crect%20width%3D%27663%27%20height%3D%271178%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/nXPL5aEShdY\" width=\"663\" height=\"1178\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><h4 data-start=\"74\" data-end=\"169\"><strong data-start=\"79\" data-end=\"167\">How Big Corporations Dominate the Internet? In Search of the \u201cInternet Is Dead\u201d Theory<\/strong><\/h4>\n<p data-start=\"194\" data-end=\"802\">The internet was once a symbol of freedom and the unfettered flow of information. A place where users could freely share their thoughts, discover new content, and connect with others. However, in recent years, more and more people have come to feel that the internet is no longer the open and democratic platform it was intended to be. One of the most well-known criticisms of this is <strong data-start=\"577\" data-end=\"598\">&quot;Internet is Dead&quot;<\/strong> theory that claims that the internet is now dominated mainly by algorithms, bots, and artificial content controlled by large corporations, and that human interactions have largely taken a backseat.<\/p>\n<p data-start=\"804\" data-end=\"924\">But is this claim really true? And if so, how does it affect those of us who use the internet every day?<\/p>\n<h3 data-start=\"926\" data-end=\"980\"><strong data-start=\"930\" data-end=\"978\">What exactly is the \u201cInternet is Dead\u201d theory?<\/strong><\/h3>\n<p data-start=\"982\" data-end=\"1369\">The theory is that there is less and less content on the internet created and consumed by real, human users. <a class=\"wpil_keyword_link\" title=\"content\" href=\"https:\/\/seohun.hu\/en\/tartalom-marketing\/\" data-wpil-keyword-link=\"linked\">content<\/a>A significant part of the information circulating in the digital space is now <strong data-start=\"1169\" data-end=\"1245\">automated bots, <a class=\"wpil_keyword_link\" title=\"Artificial Intelligence\" href=\"https:\/\/seohun.hu\/en\/a-mesterseges-intelligencia-szerepe-a-keresooptimalizalasban-2023-ban\/\" data-wpil-keyword-link=\"linked\">Artificial Intelligence<\/a> and algorithms generate<\/strong>, and users become mere passive consumers, controlled by algorithms set by big companies.<\/p>\n<p data-start=\"1371\" data-end=\"1874\">This theory is particularly <strong data-start=\"1395\" data-end=\"1423\">It became popular in 2021<\/strong>, when an anonymous post on the 4chan forum claimed that the internet is largely an artificially maintained space, where big tech companies control what people see, while more and more fake, automatically generated information floods the web. The theory is of course controversial, and many consider it an exaggeration, but a few important factors support that the internet today is significantly different from what was originally imagined.<\/p>\n<h3 data-start=\"1876\" data-end=\"1919\"><strong data-start=\"1880\" data-end=\"1917\">Why did the theory become popular?<\/strong><\/h3>\n<p data-start=\"1921\" data-end=\"1992\">There are several factors behind the popularity of the \u201cInternet is Dead\u201d theory:<\/p>\n<ol data-start=\"1994\" data-end=\"3545\">\n<li data-start=\"1994\" data-end=\"2413\">\n<p data-start=\"1997\" data-end=\"2040\"><strong data-start=\"1997\" data-end=\"2038\">The algorithmic dominance of social media<\/strong><\/p>\n<ul data-start=\"2044\" data-end=\"2413\">\n<li data-start=\"2044\" data-end=\"2306\">Large social platforms such as <strong data-start=\"2082\" data-end=\"2126\"><a class=\"wpil_keyword_link\" title=\"Facebook\" href=\"https:\/\/www.facebook.com\/seohungary\" data-wpil-keyword-link=\"linked\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>, Instagram, TikTok and Twitter\/X<\/strong>, content is no longer displayed in chronological order, but algorithms select posts that you are more likely to like and share.<\/li>\n<li data-start=\"2310\" data-end=\"2413\">This often <strong data-start=\"2323\" data-end=\"2410\">leads to polarized content, fake news and the formation of information bubbles<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2415\" data-end=\"2764\">\n<p data-start=\"2418\" data-end=\"2442\"><strong data-start=\"2418\" data-end=\"2440\">The rise of bots<\/strong><\/p>\n<ul data-start=\"2446\" data-end=\"2764\">\n<li data-start=\"2446\" data-end=\"2581\">THE <strong data-start=\"2450\" data-end=\"2540\">Cybersecurity experts say nearly 50% of internet traffic is generated by bots<\/strong>. (Source: <em data-start=\"2551\" data-end=\"2578\">Imperva 2023 Report<\/em>)<\/li>\n<li data-start=\"2585\" data-end=\"2764\">There are a lot of bot-generated posts on social media and in comment sections that spread political propaganda, marketing material, or even disinformation.<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"2766\" data-end=\"3207\">\n<p data-start=\"2769\" data-end=\"2815\"><strong data-start=\"2769\" data-end=\"2813\">The spread of AI-generated content<\/strong><\/p>\n<ul data-start=\"2819\" data-end=\"3207\">\n<li data-start=\"2819\" data-end=\"3018\">AI models such as <strong data-start=\"2850\" data-end=\"2885\">ChatGPT, Midjourney or DALL\u00b7E<\/strong>, are able to independently produce content that is difficult to distinguish from texts written or images created by humans.<\/li>\n<li data-start=\"3022\" data-end=\"3207\">According to a 2023 study, written content on the internet <strong data-start=\"3092\" data-end=\"3146\">40% is already generated by artificial intelligence<\/strong> maybe by 2025. (Source: <em data-start=\"3171\" data-end=\"3204\">Goldman Sachs AI Report, 2023<\/em>)<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"3209\" data-end=\"3545\">\n<p data-start=\"3212\" data-end=\"3259\"><strong data-start=\"3212\" data-end=\"3257\">THE <a class=\"wpil_keyword_link\" title=\"Google\" href=\"https:\/\/seohun.hu\/en\/vege-a-regi-a-google-search-console-nak\/\" data-wpil-keyword-link=\"linked\">Google<\/a> and search engine manipulation<\/strong><\/p>\n<ul data-start=\"3263\" data-end=\"3545\">\n<li data-start=\"3263\" data-end=\"3425\">Google results no longer necessarily show the most relevant information, <a href=\"https:\/\/seohun.hu\/en\/\">but <strong data-start=\"3351\" data-end=\"3404\">paid ads and SEO-optimized content are included<\/strong><\/a> to the foreground.<\/li>\n<li data-start=\"3429\" data-end=\"3545\">Large companies dominate organic search results, while smaller, independent websites are pushed further back.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"3547\" data-end=\"3624\"><strong data-start=\"3551\" data-end=\"3622\">How does this theory influence our relationship with the internet?<\/strong><\/h3>\n<p data-start=\"3626\" data-end=\"3805\">Users increasingly feel that the Internet <strong data-start=\"3682\" data-end=\"3700\">less free<\/strong>, and is more of a space driven by algorithms, where real human interactions take a backseat.<\/p>\n<ul data-start=\"3807\" data-end=\"4359\">\n<li data-start=\"3807\" data-end=\"3999\"><strong data-start=\"3809\" data-end=\"3855\">Loss of trust in digital content<\/strong>: With deepfake videos, AI-generated news, and opinions written by bots, many people can no longer decide whether what they see is real.<\/li>\n<li data-start=\"4000\" data-end=\"4191\"><strong data-start=\"4002\" data-end=\"4029\">Suppression of creativity<\/strong>: Individual content producers are finding it increasingly difficult to prevail on major platforms as algorithms strive to maximize engagement and revenue.<\/li>\n<li data-start=\"4192\" data-end=\"4359\"><strong data-start=\"4194\" data-end=\"4235\">The phenomenon of digital \u201coverload\u201d<\/strong>: Due to the flood of information and constant advertising, many people feel that the internet is more oppressive than useful.<\/li>\n<\/ul>\n<h3 data-start=\"4361\" data-end=\"4384\"><strong data-start=\"4365\" data-end=\"4382\">Where next?<\/strong><\/h3>\n<p data-start=\"4386\" data-end=\"4723\">Although the \u201cInternet is Dead\u201d theory paints a bleak picture of the future of the digital world, all is not lost. Decentralized technologies (such as blockchain) <strong data-start=\"4525\" data-end=\"4572\">blockchain, Web3 and fediverse systems<\/strong>), as well as alternative, independent platforms, offer an opportunity for the internet to return to a freer, user-centered operation.<\/p>\n<p data-start=\"4725\" data-end=\"4867\"><strong data-start=\"4725\" data-end=\"4865\">In the next chapter, we examine how this situation developed and the role that big technology companies play in it.<\/strong><\/p>\n<h2 data-start=\"0\" data-end=\"45\">The initial purpose and evolution of the Internet<\/h2>\n<p data-start=\"47\" data-end=\"489\">The Internet was originally created as a means of open, free information exchange and decentralized communication. The ARPANET project, launched in the late 1960s, aimed to allow researchers and scientists to share their results remotely, thus facilitating scientific collaboration. Following the success of ARPANET, additional networks joined in the 1980s, forming a global network that we know today as the Internet.<\/p>\n<h3 data-start=\"491\" data-end=\"531\">Developments in the 1990s and 2000s<\/h3>\n<p data-start=\"533\" data-end=\"963\">The Internet began to grow explosively in the early 1990s. The introduction of the World Wide Web (WWW) and the Hypertext Transfer Protocol (HTTP) allowed users to browse websites through a graphical interface, which greatly increased the appeal of the Internet to the general public. This was the time when the first commercial Internet service providers appeared, providing access to households.<\/p>\n<p data-start=\"965\" data-end=\"1500\">By the late 1990s and early 2000s, the Internet had become more than just a means of information gathering; it had also become a means of communication and entertainment. In addition to email, instant messaging, and forums, the first social networks emerged. In 1997, a platform called Six Degrees was launched, allowing users to create profiles, build relationships, and send messages to each other. Although Six Degrees closed down a few years later, it laid the foundation for later social media platforms.<\/p>\n<h3 data-start=\"1502\" data-end=\"1555\">The rise of social media and large platforms<\/h3>\n<p data-start=\"1557\" data-end=\"2111\">The early 2000s saw the emergence of several new social media platforms. MySpace was launched in 2003 and quickly became popular, especially among young people. MySpace allowed users to create personalized profiles, share music, and connect with others. Facebook was launched in 2004, initially as a university network but soon grew into a global platform. Facebook quickly took the lead in social media with its innovative features and user-friendly interface.<\/p>\n<p data-start=\"2113\" data-end=\"2461\">These platforms have not only revolutionized communication between users, but have also introduced new business models. Through advertising revenue and data-driven services, social media giants have generated huge profits while exerting increasing influence over global information flows and social interactions.<\/p>\n<p data-start=\"2463\" data-end=\"2883\">The original, decentralized, and free spirit of the internet has gradually faded into the background as the dominance of large corporations has increased. Social media platforms and other tech giants have centralized a significant portion of the online space, controlling the content and information available to users. This process has fundamentally changed how the internet works and how users experience it online.<\/p>\n<h2 data-start=\"0\" data-end=\"28\">Basic theses of the theory<\/h2>\n<h3 data-start=\"30\" data-end=\"69\">Centralizing digital content<\/h3>\n<p data-start=\"71\" data-end=\"445\">The initial decentralized structure of the Internet has now undergone a significant transformation. In the digital space, a few large technology companies, such as Google, Facebook (Meta), Amazon, and TikTok, have become dominant players, centralizing a significant portion of online content. This centralization affects the flow of information and the user experience in many ways.<\/p>\n<h4 data-start=\"447\" data-end=\"507\">How do big tech companies dominate the internet?<\/h4>\n<p data-start=\"509\" data-end=\"700\">These companies weave their various services and platforms into our daily lives, controlling what information we access and how we communicate with each other.<\/p>\n<ul data-start=\"702\" data-end=\"1788\">\n<li data-start=\"702\" data-end=\"1009\">\n<p data-start=\"704\" data-end=\"1009\"><strong data-start=\"704\" data-end=\"714\">Google<\/strong>: 92% of the world&#039;s internet users use Google&#039;s search engine, in Hungary this proportion is 97%. In addition, the company plays a leading role in online video sharing (YouTube), email services (Gmail) and online map navigation (Google Maps)<\/p>\n<div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-&#091;22px&#093; items-center rounded-xl bg-&#091;#f4f4f4&#093; px-2 text-&#091;0.5em&#093; font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/www.parlament.hu\/documents\/10181\/63291245\/Infojegyzet_2022_13_tech_oriascegek.pdf\/788eb689-7404-a0cb-6283-d69c172fd2b8?t=1663915854372&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\"><span class=\"truncate\">parliament.hu<\/span><\/a><\/div>\n<p data-start=\"704\" data-end=\"1009\">.<\/p>\n<\/li>\n<li data-start=\"1011\" data-end=\"1336\">\n<p data-start=\"1013\" data-end=\"1336\"><strong data-start=\"1013\" data-end=\"1032\">Facebook (Meta)<\/strong>: Facebook is one of the largest players in the social media market and also owns Instagram and WhatsApp, which also have a user base of billions. These platforms have a significant impact on the news and information users see every day.<\/p>\n<\/li>\n<li data-start=\"1338\" data-end=\"1564\">\n<p data-start=\"1340\" data-end=\"1564\"><strong data-start=\"1340\" data-end=\"1350\">Amazon<\/strong>: The e-commerce giant is not only known as an online shopping platform, but also a major player in cloud services (Amazon Web Services), which provide a wide range of <a href=\"https:\/\/seohun.hu\/en\/gyik\/milyen-szolgaltatasokat-kinaltok-a-wordpress-weboldal-keszites-soran\/\">website and online service<\/a> they form the basis.<\/p>\n<\/li>\n<li data-start=\"1566\" data-end=\"1788\">\n<p data-start=\"1568\" data-end=\"1788\"><strong data-start=\"1568\" data-end=\"1578\">TikTok<\/strong>: The platform, which specializes in sharing short videos, has grown rapidly, especially among younger generations, and through its algorithms, it effectively influences the content that users see.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1790\" data-end=\"1821\">Algorithms and manipulation<\/h3>\n<p data-start=\"1823\" data-end=\"2164\">These platforms use complex algorithms to filter and recommend content, aiming to increase user engagement and maximize advertising revenue. However, algorithms play a role not only in displaying relevant content, but can also contribute to the formation of information bubbles.<\/p>\n<h4 data-start=\"2166\" data-end=\"2217\">The impact of content filtering and recommendation systems<\/h4>\n<p data-start=\"2219\" data-end=\"2472\">Algorithms offer users personalized content based on their past behavior, searches, and interactions. While this can enhance the user experience, it can also limit access to diverse perspectives.<\/p>\n<ul data-start=\"2474\" data-end=\"3144\">\n<li data-start=\"2474\" data-end=\"2829\">\n<p data-start=\"2476\" data-end=\"2829\"><strong data-start=\"2476\" data-end=\"2493\">Filter bubble<\/strong>: The \u201cfilter bubble\u201d phenomenon created by algorithms results in users only encountering information that reinforces their own views, excluding opposing opinions. This phenomenon can contribute to social polarization and the spread of disinformation<\/p>\n<div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-&#091;22px&#093; items-center rounded-xl bg-&#091;#f4f4f4&#093; px-2 text-&#091;0.5em&#093; font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/politicalcapital.hu\/hirek.php?article_id=2885&amp;article_read=1&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\"><span class=\"truncate\">politicalcapital.hu<\/span><\/a><\/div>\n<p data-start=\"2476\" data-end=\"2829\">.<\/p>\n<\/li>\n<li data-start=\"2831\" data-end=\"3144\">\n<p data-start=\"2833\" data-end=\"3144\"><strong data-start=\"2833\" data-end=\"2853\">Recommendation systems<\/strong>: According to a 2022 study, YouTube&#039;s recommendation system tends to prioritize content that contains sensationalist or misleading information, as these are more likely to generate clicks and views<\/p>\n<div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-&#091;22px&#093; items-center rounded-xl bg-&#091;#f4f4f4&#093; px-2 text-&#091;0.5em&#093; font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/arxiv.org\/abs\/2210.10085?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\"><span class=\"truncate\">arxiv.org<\/span><\/a><\/div>\n<p data-start=\"2833\" data-end=\"3144\">.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3146\" data-end=\"3183\">Ratio of real to fake content<\/h3>\n<p data-start=\"3185\" data-end=\"3411\">The authenticity of content on the internet is becoming increasingly challenging as artificial intelligence and automated systems enable the rapid and widespread dissemination of false information and disinformation.<\/p>\n<h4 data-start=\"3413\" data-end=\"3494\">The role of internet bots, artificial intelligence and generated content<\/h4>\n<ul data-start=\"3496\" data-end=\"4345\">\n<li data-start=\"3496\" data-end=\"3700\">\n<p data-start=\"3498\" data-end=\"3700\"><strong data-start=\"3498\" data-end=\"3507\">Sticks<\/strong>: A significant portion of online traffic is generated by automated bots that can comment, share, and even carry on entire conversations, thereby deceiving real users.<\/p>\n<\/li>\n<li data-start=\"3702\" data-end=\"4021\">\n<p data-start=\"3704\" data-end=\"4021\"><strong data-start=\"3704\" data-end=\"3733\">Artificial intelligence<\/strong>: AI technologies, such as text and image generation systems, enable the creation of content that is difficult to distinguish from reality. This poses a challenge in the fight against disinformation, as false information becomes increasingly sophisticated and persuasive.<\/p>\n<\/li>\n<li data-start=\"4023\" data-end=\"4345\">\n<p data-start=\"4025\" data-end=\"4345\"><strong data-start=\"4025\" data-end=\"4055\">Clickbait and disinformation<\/strong>: In the race for attention, many platforms and content creators employ clickbait headlines and sensationalist content that is often misleading or outright false. This not only leads to user deception, but also undermines trust in authentic information.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4347\" data-end=\"4777\">The centralization of digital content and the flow of information driven by algorithms are having a profound impact on the information we access and how we interpret the world. The dominance of big tech companies and the rise of automated systems make it essential to be aware and critical of online content and strive to consume information from credible sources.<\/p>\n<h2 data-start=\"0\" data-end=\"40\">Changing the user experience<\/h2>\n<p data-start=\"42\" data-end=\"544\">As the internet evolved, the user experience underwent a significant transformation. In its early days, the web was an open and free space where users actively contributed to the creation and sharing of content. However, with the rise of tech giants and the dominance of algorithms, personalization on the internet became increasingly manipulative, organic content was pushed to the background by paid promotions, and users became passive consumers.<\/p>\n<h3 data-start=\"546\" data-end=\"598\">Internet personalization vs. manipulation<\/h3>\n<p data-start=\"600\" data-end=\"1026\">Artificial intelligence and big data analytics have allowed companies to gain detailed insights into users\u2019 behavior, interests, and preferences. As a result, content and advertising personalization has become increasingly accurate. While this may seem like an advantage at first glance, since it is relevant <a href=\"https:\/\/seohun.hu\/en\/gyik\/milyen-informaciokat-kapok-a-weboldal-elemzes-soran\/\">we receive information<\/a>, in reality this often leads to manipulation by users without their knowledge.<\/p>\n<p data-start=\"1028\" data-end=\"1621\">A 2020 documentary, the <em data-start=\"1058\" data-end=\"1078\">Social dilemma<\/em> highlights how AI-powered personalization manipulates people to increase advertising revenue. For example, we may stay on the platform for hours after watching a YouTube video because the recommendation system keeps offering us content that keeps us interested. Similarly, clicking on a provocative link on Facebook can lead to increasingly extreme content, further increasing time spent on the site and engagement.<\/p>\n<div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-&#091;22px&#093; items-center rounded-xl bg-&#091;#f4f4f4&#093; px-2 text-&#091;0.5em&#093; font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/hvg.hu\/hvgkonyvek\/20230108_Hogyan_manipulalhat_minket_a_mesterseges_intelligencia?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\"><span class=\"truncate\">hvg.hu<\/span><\/a><\/div>\n<h3 data-start=\"1623\" data-end=\"1668\">Organic content vs. paid promotions<\/h3>\n<p data-start=\"1670\" data-end=\"1978\">Organic content is posts, articles, or videos that are shared naturally by users and are not supported by paid advertising. In contrast, paid promotions are content that is boosted with money to reach a wider audience.<\/p>\n<p data-start=\"1980\" data-end=\"2376\">The <a href=\"https:\/\/seohun.hu\/en\/zero-click-keresesek-hatasa-az-organikus-forgalomra\/\">organic traffic<\/a> The advantage is that it is sustainable in the long term and increases brand credibility. However, it is a time-consuming process and its results are more difficult to measure. Paid traffic can bring quick results, can be precisely targeted, and provides detailed analysis of the success of campaigns, but it can be expensive and is only effective as long as the budget lasts.<\/p>\n<div class=\"relative inline-flex items-center\"><a class=\"ml-1 inline-flex h-&#091;22px&#093; items-center rounded-xl bg-&#091;#f4f4f4&#093; px-2 text-&#091;0.5em&#093; font-medium text-token-text-secondary dark:bg-token-main-surface-secondary !text-token-text-secondary uppercase hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:hover:bg-token-text-primary group\" href=\"https:\/\/hu.site123.com\/learn\/organikus-%C3%A9s-fizetett-forgalom-mit-kell-tudni?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener nofollow\"><span class=\"truncate\">hu.site123.com<\/span><\/a><\/div>\n<p data-start=\"2378\" data-end=\"2652\">Social media platforms\u2019 algorithms favor paid content, so the reach of organic posts has decreased significantly in recent years. As a result, companies and content creators are forced to spend on advertising to reach their target audience.<\/p>\n<h3 data-start=\"2654\" data-end=\"2728\">Users are increasingly passive consumers, not active content creators<\/h3>\n<p data-start=\"2730\" data-end=\"3037\">In the early days of the Internet, users were actively involved in creating and sharing content. Writing blogs, participating in forums, and creating their own <a href=\"https:\/\/seohun.hu\/en\/gyik\/milyen-elonyei-vannak-a-wordpress-hasznalatanak-weboldal-keszites-soran\/\">creating websites<\/a> It was considered an everyday activity. However, with the rise of social media platforms, user behavior has changed.<\/p>\n<p data-start=\"3039\" data-end=\"3489\">Platform algorithms are designed to maximize the time users spend on the site and the number of interactions. As a result, users are increasingly becoming passive consumers, consuming content selected by algorithms rather than creating their own content. This trend contributes to the decline of creativity and self-expression, as well as the spread of homogenized content.<\/p>\n<p data-start=\"3491\" data-end=\"3811\">Overall, the personalization of the internet and the dominance of paid promotions have a significant impact on the user experience. With manipulation and passive consumption becoming more prevalent, it is important to be aware and critical of online content and strive for active participation in the digital space.<\/p>\n<h2 data-start=\"0\" data-end=\"39\">Critical perspectives and counterarguments<\/h2>\n<h3 data-start=\"41\" data-end=\"96\">Is the internet really \u201cdead\u201d or is it just transforming?<\/h3>\n<p data-start=\"98\" data-end=\"560\">The \u201cInternet is Dead\u201d theory suggests that the internet has lost its original, human-centric nature and is now dominated by automated systems and large corporations. While it is true that the role of artificial intelligence and bots in the online space is increasing, this is more a part of the evolution of the internet than its \u201cdeath\u201d. The online environment is constantly adapting to new technologies and user needs, which is a natural process of evolution.<\/p>\n<h3 data-start=\"562\" data-end=\"613\">The possibilities of the decentralized internet and Web3<\/h3>\n<p data-start=\"615\" data-end=\"1076\">In response to concerns about centralization, the <strong data-start=\"680\" data-end=\"688\">Web3<\/strong> concept that represents a new generation of decentralized internet. Web3 aims to give users back control over their data and online activities, leveraging the benefits of blockchain technology and decentralized applications (dApps). This can reduce the dominance of centralized platforms and increase transparency and security in the online space.<\/p>\n<h3 data-start=\"1078\" data-end=\"1133\">The role of open source and alternative platforms<\/h3>\n<p data-start=\"1135\" data-end=\"1643\">As part of the push for decentralization, a growing number of open source and alternative platforms are emerging that aim to increase user freedom and privacy. For example, <strong data-start=\"1317\" data-end=\"1329\">Mastodon<\/strong> and the <strong data-start=\"1335\" data-end=\"1348\">Fediverse<\/strong> Social networks that allow users to run their own servers and connect directly with each other, avoiding the mediation of large corporations. These platforms help communities become more autonomous and regain control over their content.<\/p>\n<h3 data-start=\"1645\" data-end=\"1658\">Summary<\/h3>\n<p data-start=\"1660\" data-end=\"2096\">While the current state of the internet poses many challenges and concerns, particularly with regard to centralization and the rise of automated content, it is important to recognize that the online space is constantly evolving. The emergence of decentralized technologies and open source platforms offers hope that the internet can return to its original, user-centric values, ensuring freedom and transparency for all.<\/p>\n<h3 data-start=\"0\" data-end=\"39\"><strong data-start=\"4\" data-end=\"37\">Conclusion and outlook<\/strong><\/h3>\n<p data-start=\"41\" data-end=\"442\">The problems raised by the \u201cInternet is Dead\u201d theory \u2013 the dominance of big corporations, the manipulation of algorithms, and the increasing automation of digital content \u2013 have fundamentally changed the way the online space works. The internet is no longer the open, free, social network it was originally envisioned to be. But is the internet really dead, or has it just entered a new era?<\/p>\n<p data-start=\"444\" data-end=\"729\">While current developments pose challenges, we should not ignore the future opportunities. The future of the internet depends not only on big tech companies, but also on how users and society drive this development.<\/p>\n<hr data-start=\"731\" data-end=\"734\" \/>\n<h3 data-start=\"736\" data-end=\"800\"><strong data-start=\"740\" data-end=\"798\">How does this phenomenon affect the future of the internet?<\/strong><\/h3>\n<p data-start=\"802\" data-end=\"1075\">The current state of the internet shows that the centralized digital ecosystem is becoming increasingly monopolized. Google, Meta, Amazon and other tech giants are constantly increasing their influence over the flow of data. This poses a threat in several ways:<\/p>\n<ul data-start=\"1077\" data-end=\"2002\">\n<li data-start=\"1077\" data-end=\"1322\"><strong data-start=\"1079\" data-end=\"1111\">The decline of freedom of speech<\/strong> \u2013 Platforms moderate according to their own rules, and their algorithms decide what content is visible. Filtering out fake news and propaganda is important, but moderation can sometimes go too far, leading to censorship.<\/li>\n<li data-start=\"1323\" data-end=\"1791\"><strong data-start=\"1325\" data-end=\"1360\">Increasing digital surveillance<\/strong> \u2013 Large companies collect vast amounts of data about users, which they use for targeted advertising and behavioral analysis. According to a 2023 report, Google collects more than <strong data-start=\"1561\" data-end=\"1575\">39 exabytes<\/strong> processes data that is many times the content of all the books ever created by humanity (<a target=\"_new\" rel=\"noopener\" data-start=\"1685\" data-end=\"1787\">source<\/a>).<\/li>\n<li data-start=\"1792\" data-end=\"2002\"><strong data-start=\"1794\" data-end=\"1837\">The decline of independent content<\/strong> \u2013 Algorithms favor content from large media companies and advertisers, while smaller, independent creators and blogs find it more difficult to reach an audience.<\/li>\n<\/ul>\n<p data-start=\"2004\" data-end=\"2212\">But is there a way out of this world dominated and manipulated by algorithms? Many believe that <strong data-start=\"2102\" data-end=\"2166\">decentralization, regulation and alternative platforms<\/strong> could be the keys to saving the internet.<\/p>\n<hr data-start=\"2214\" data-end=\"2217\" \/>\n<h3 data-start=\"2219\" data-end=\"2303\"><strong data-start=\"2223\" data-end=\"2301\">Possible solutions: decentralization, regulation, alternative platforms<\/strong><\/h3>\n<h4 data-start=\"2305\" data-end=\"2365\"><strong data-start=\"2310\" data-end=\"2363\">1. Decentralization \u2013 The Future of Web3 and Blockchain<\/strong><\/h4>\n<p data-start=\"2367\" data-end=\"2674\">Web3 promises the next generation of the internet, in which control is not concentrated in the hands of a few large companies, but remains in the hands of users and communities. Through blockchain technology <strong data-start=\"2566\" data-end=\"2606\">decentralized applications (dApps)<\/strong> can be created that eliminate the need for intermediaries.<\/p>\n<p data-start=\"2676\" data-end=\"2700\">Some promising examples:<\/p>\n<ul data-start=\"2701\" data-end=\"3137\">\n<li data-start=\"2701\" data-end=\"2847\"><strong data-start=\"2703\" data-end=\"2740\">IPFS (InterPlanetary File System)<\/strong> \u2013 A decentralized file sharing system that eliminates the need for centralized servers.<\/li>\n<li data-start=\"2848\" data-end=\"2994\"><strong data-start=\"2850\" data-end=\"2881\">Brave browser and BAT token<\/strong> \u2013 An alternative browser that does not track users and offers the option to block ads.<\/li>\n<li data-start=\"2995\" data-end=\"3137\"><strong data-start=\"2997\" data-end=\"3036\">Ethereum-based social platforms<\/strong>, such as Minds or Lens Protocol, where users can decide for themselves what happens to their data.<\/li>\n<\/ul>\n<p data-start=\"3139\" data-end=\"3292\">Web3 is currently in its infancy and has many technological hurdles to overcome, but in the long run it could play a major role in reshaping the internet.<\/p>\n<hr data-start=\"3294\" data-end=\"3297\" \/>\n<h4 data-start=\"3299\" data-end=\"3357\"><strong data-start=\"3304\" data-end=\"3355\">2. Regulation \u2013 The new \u201ccode of conduct\u201d of the Internet<\/strong><\/h4>\n<p data-start=\"3359\" data-end=\"3938\">To reduce the power of big tech companies <strong data-start=\"3416\" data-end=\"3482\">Stricter data protection and competition regulations are needed<\/strong>The EU, for example, has already taken steps in this area. <strong data-start=\"3524\" data-end=\"3532\">GDPR<\/strong> with the introduction of the GDPR, one of the strictest data protection regulations in the world. In 2023, the <strong data-start=\"3632\" data-end=\"3683\">Digital Services Act (DSA)<\/strong> also, which requires major platforms to make their algorithms more transparent and take better action against fake news (<a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/HU\/TXT\/PDF\/?uri=CELEX:32022R1925&amp;from=EN&amp;utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener nofollow\" data-start=\"3810\" data-end=\"3934\">eur-lex.europa.eu<\/a>).<\/p>\n<p data-start=\"3940\" data-end=\"4194\">In addition, increasing attention is being paid to <strong data-start=\"3983\" data-end=\"4010\">Big Tech&#039;s monopoly<\/strong> In the United States, for example, <strong data-start=\"4058\" data-end=\"4101\">FTC (Federal Trade Commission)<\/strong> has launched antitrust proceedings against Amazon and Google for distorting market competition.<\/p>\n<hr data-start=\"4196\" data-end=\"4199\" \/>\n<h4 data-start=\"4201\" data-end=\"4275\"><strong data-start=\"4206\" data-end=\"4273\">3. Alternative Platforms \u2013 The Community-Driven Internet<\/strong><\/h4>\n<p data-start=\"4277\" data-end=\"4401\">Open-source, decentralized alternatives are gaining ground over traditional social platforms.<\/p>\n<ul data-start=\"4403\" data-end=\"4881\">\n<li data-start=\"4403\" data-end=\"4579\"><strong data-start=\"4405\" data-end=\"4417\">Mastodon<\/strong> \u2013 A decentralized social media platform that acts as an alternative to Twitter, but is not controlled by a single company, but is run on independent servers.<\/li>\n<li data-start=\"4580\" data-end=\"4719\"><strong data-start=\"4582\" data-end=\"4595\">Fediverse<\/strong> \u2013 An ecosystem that enables transparent and open communication between different social platforms.<\/li>\n<li data-start=\"4720\" data-end=\"4881\"><strong data-start=\"4722\" data-end=\"4744\">Signal and Telegram<\/strong> \u2013 Encrypted messaging apps that offer greater data security and privacy protection than traditional platforms.<\/li>\n<\/ul>\n<p data-start=\"4883\" data-end=\"5036\">Although these alternatives have not yet become massively popular, more and more conscious users are looking for solutions independent of Big Tech companies.<\/p>\n<hr data-start=\"5038\" data-end=\"5041\" \/>\n<h3 data-start=\"5043\" data-end=\"5090\"><strong data-start=\"5047\" data-end=\"5088\">User responsibility and awareness<\/strong><\/h3>\n<p data-start=\"5092\" data-end=\"5260\">Although decentralization and regulation are important steps, ultimately the <strong data-start=\"5161\" data-end=\"5188\">user awareness<\/strong> and responsibility also play a key role in the future of the internet.<\/p>\n<ul data-start=\"5262\" data-end=\"5681\">\n<li data-start=\"5262\" data-end=\"5374\"><strong data-start=\"5264\" data-end=\"5288\">Critical thinking<\/strong>: Don&#039;t accept all information uncritically, but check the sources.<\/li>\n<li data-start=\"5375\" data-end=\"5507\"><strong data-start=\"5377\" data-end=\"5405\">Raising awareness of data protection<\/strong>: Use encrypted communication tools and minimize the possibility of online tracking.<\/li>\n<li data-start=\"5508\" data-end=\"5681\"><strong data-start=\"5510\" data-end=\"5545\">Support for independent platforms<\/strong>: If possible, use alternative social media and browsers that do not rely on selling user data.<\/li>\n<\/ul>\n<hr data-start=\"5683\" data-end=\"5686\" \/>\n<h3 data-start=\"5688\" data-end=\"5707\"><strong data-start=\"5692\" data-end=\"5705\">Summary<\/strong><\/h3>\n<p data-start=\"5709\" data-end=\"6191\" data-is-last-node=\"\">While the \u201cInternet is Dead\u201d theory highlights the problems that are occurring in the online space, the internet is not dead \u2013 it is just undergoing a significant transformation. The question is, in what direction will it evolve: into an even more centralized, algorithm-driven space, or will it manage to return to decentralization and the original spirit? The change depends not only on technological developments and regulations, but also on the choices we, the users, make.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow9c6ZCw:productID":"","footnotes":""},"categories":[792],"tags":[800,630,795,807,810,798,815,804,808,802,806,794,813,816,797,812,820,665,45,805,793,817,801,818,811,435,796,809,814,799,819,803],"class_list":["post-21681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-adatgyujtes","tag-adatvedelem","tag-algoritmusok","tag-alhirek","tag-alternativ-platformok","tag-amazon","tag-big-tech-monopolium","tag-blokklanc","tag-clickbait","tag-decentralizacio","tag-dezinformacio","tag-digitalis-kozpontositas","tag-digitalis-megfigyeles","tag-digitalis-szuverenitas","tag-facebook-meta","tag-fediverse","tag-felhasznaloi-tudatossag","tag-gdpr","tag-google","tag-informacios-buborek","tag-internet-halott-elmelet","tag-internet-jovoje","tag-internet-szabadsag","tag-kozossegi-media-szabalyozas","tag-mastodon","tag-mesterseges-intelligencia","tag-nagyvallalatok-uralma","tag-online-cenzura","tag-tartalomszures","tag-tiktok","tag-versenyjog","tag-web3"],"_links":{"self":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/21681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/comments?post=21681"}],"version-history":[{"count":7,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/21681\/revisions"}],"predecessor-version":[{"id":21689,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/21681\/revisions\/21689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/media\/21683"}],"wp:attachment":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/media?parent=21681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/categories?post=21681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/tags?post=21681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}