{"id":22546,"date":"2025-06-19T18:51:41","date_gmt":"2025-06-19T16:51:41","guid":{"rendered":"https:\/\/seohun.hu\/?p=22546"},"modified":"2025-06-20T11:52:20","modified_gmt":"2025-06-20T09:52:20","slug":"hogyan-alakitja-at-a-mesterseges-intelligencia-a-keresooptimalizalast","status":"publish","type":"post","link":"https:\/\/seohun.hu\/en\/hogyan-alakitja-at-a-mesterseges-intelligencia-a-keresooptimalizalast\/","title":{"rendered":"How is artificial intelligence transforming search engine optimization?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e8eaf0;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><iframe class=\"lazyload\" title=\"YouTube video player\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27760%27%20height%3D%27515%27%20viewBox%3D%270%200%20760%20515%27%3E%3Crect%20width%3D%27760%27%20height%3D%27515%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/xMFW9KHIQeU?si=CVSSutuk0bIKSyrF\" width=\"760\" height=\"515\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-1{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-1 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"1\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1.png\" class=\"lazyload img-responsive wp-image-22548\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/1.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p data-pm-slice=\"1 1 &#091;&#093;\">Artificial intelligence (AI) is revolutionizing online marketing, including search engine optimization (SEO). The rise of machine learning, natural language processing (NLP), and predictive analytics is opening up new opportunities to improve website visibility. The development of algorithms and automation capabilities are enabling not only faster but also more accurate analyses, more targeted content strategies, and increasingly intelligent optimization processes. The aim of this article is to provide a detailed overview of how AI is changing the <a class=\"wpil_keyword_link\" title=\"search engine optimization\" href=\"https:\/\/seohun.hu\/en\/a-keresooptimalizalas-buktatoi\/\" data-wpil-keyword-link=\"linked\">search engine optimization<\/a> some of its areas, what benefits and dangers it entails, and how to prepare for these changes.<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-2{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-2 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"11\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11.png\" class=\"lazyload img-responsive wp-image-22561\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/11.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-3\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">Artificial intelligence in Google&#039;s algorithms<\/h3>\n<p>Google started using it in 2015. <a href=\"https:\/\/seohun.hu\/en\/hogyan-befolyasolja-a-mesterseges-intelligencia-a-keresomotorok-rangsorolasat-2023-ban\/\">artificial intelligence<\/a> in its search algorithms. The goal is for the search engine to understand not only keywords, but also search intent, context, and relationships.<\/p>\n<ul data-spread=\"false\">\n<li><strong>RankBrain (2015):<\/strong> One of the first applications of machine learning at Google, RankBrain is able to modify the order of search results based on user behavior, helping to display more relevant answers.<\/li>\n<li><strong>BERT (2019):<\/strong> A natural language processing model that can recognize relationships between words and the context of entire queries. It has significantly improved the understanding of longer, spoken language queries.<\/li>\n<li><strong>MUM (2021):<\/strong> A multimodal model that understands not only text but also images and other content types, and handles multiple languages. It can perform multiple tasks as a single model, thus offering even more relevant results.<\/li>\n<\/ul>\n<p><strong>Interesting fact:<\/strong> THE <a class=\"wpil_keyword_link\" title=\"Google\" href=\"https:\/\/seohun.hu\/en\/vege-a-regi-a-google-search-console-nak\/\" data-wpil-keyword-link=\"linked\">Google<\/a> According to the BERT model, the introduction of the model has already brought a noticeable improvement in interpretation in 1 out of 1 searches. (<a>source<\/a>)<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-3{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-3 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"2\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2.png\" class=\"lazyload img-responsive wp-image-22549\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/2.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-4\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">AI content production and Google&#039;s position<\/h3>\n<p>AI-powered copywriters like ChatGPT, Jasper, Copy.ai, and Claude have made it possible to produce content that used to take a lot of time in minutes. These tools can generate website copy, blog posts, product descriptions, metadata, and even creative writing.<\/p>\n<p>According to Google&#039;s official 2023 statement, artificial intelligence-generated <a class=\"wpil_keyword_link\" title=\"content\" href=\"https:\/\/seohun.hu\/en\/tartalom-marketing\/\" data-wpil-keyword-link=\"linked\">content<\/a> <strong>does not automatically violate Google&#039;s policies<\/strong>, provided that it:<\/p>\n<ul data-spread=\"false\">\n<li>complies with quality content guidelines,<\/li>\n<li>useful and informative,<\/li>\n<li>not for manipulation purposes,<\/li>\n<li>corresponds to <strong>EEAT<\/strong> principles (Experience, Expertise, Authoritativeness, Trustworthiness).<\/li>\n<\/ul>\n<p><strong>Statistics:<\/strong> According to a 2024 HubSpot survey, 721% of marketers are already using some form of AI content generation, mainly for creating blog posts, social media posts, and meta descriptions. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-marketing-statistics\" rel=\"nofollow noopener\" target=\"_blank\">source<\/a>)<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-4{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-4 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"3\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3.png\" class=\"lazyload img-responsive wp-image-22550\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/3.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-5\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">Keyword research, trend monitoring and predictive SEO<\/h3>\n<p>One of the most visible applications of artificial intelligence is search trends and <a class=\"wpil_keyword_link\" title=\"keywords\" href=\"https:\/\/seohun.hu\/en\/a-legjobban-hasznalhato-seo-kulcsszo-eszkozok-2022-ben\/\" data-wpil-keyword-link=\"linked\">keywords<\/a> analysis, and prediction of future behavior.<\/p>\n<ul data-spread=\"false\">\n<li><strong>Predictive SEO:<\/strong> AI is capable of large amounts of search <a class=\"wpil_keyword_link\" title=\"data\" href=\"https:\/\/seohun.hu\/en\/adat-elemzes-es-jelenteskeszites\/\" data-wpil-keyword-link=\"linked\">data<\/a> to process it, based on which you can make predictions about keywords that will become popular in the future. This can be especially important in cases of seasonal trends or rapidly changing markets.<\/li>\n<li><strong>Competitor analysis:<\/strong> With AI-based tools, you can quickly see what keywords your competitors are optimizing for, what content strategy they are using, and where there are gaps that can be exploited.<\/li>\n<\/ul>\n<p><strong>Example:<\/strong> Semrush&#039;s predictive keyword tool can predict whether a given keyword is trending up or down based on search patterns from the past 12 months, allowing you to stay one step ahead of your competition.<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-5{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-5 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"4\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4.png\" class=\"lazyload img-responsive wp-image-22551\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/4.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-6\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">Automating technical SEO with artificial intelligence<\/h3>\n<p>AI technologies are not only used in content creation, but also in technical <a class=\"wpil_keyword_link\" title=\"SEO\" href=\"https:\/\/seohun.hu\/en\/\" data-wpil-keyword-link=\"linked\">SEO<\/a> can also be used in the field of. The automated <a class=\"wpil_keyword_link\" title=\"audit\" href=\"https:\/\/seohun.hu\/en\/weboldal-elemzes\/\" data-wpil-keyword-link=\"linked\">audit<\/a> devices are now able to:<\/p>\n<ul data-spread=\"false\">\n<li>to map broken links,<\/li>\n<li>make suggestions for optimizing the robots.txt and sitemap files,<\/li>\n<li>analyze page speed and recommend improvements,<\/li>\n<li>check the existence and correctness of structured data,<\/li>\n<li>generate alternative text (ALT tag) for images,<\/li>\n<li>to test mobile-friendly operation.<\/li>\n<\/ul>\n<p><strong>Interesting fact:<\/strong> According to an experiment, an AI-powered website audit found up to 30% more technical errors than a manual one <a class=\"wpil_keyword_link\" href=\"https:\/\/seohun.hu\/en\/keresooptimalizalas-seo\/\" title=\"SEO\" data-wpil-keyword-link=\"linked\">SEO<\/a> during audit. (Screaming Frog Lab test, 2023)<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-6{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-6 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"5\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5.png\" class=\"lazyload img-responsive wp-image-22552\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/5.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-7\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">Dangers and ethical challenges<\/h3>\n<p>Although artificial intelligence has many benefits, the risks should not be ignored:<\/p>\n<ul data-spread=\"false\">\n<li><strong>Content duplication:<\/strong> AI often uses templated or repetitive structures, which can reduce value in the eyes of search engines.<\/li>\n<li><strong>Misinformation:<\/strong> AI systems may generate inaccurate or fabricated data (e.g., non-existent links).<\/li>\n<li><strong>Ethical issues:<\/strong> The question of the veracity of the content arises, especially in medical, financial or legal topics, where it can be dangerous without an expert background <a href=\"https:\/\/seohun.hu\/en\/ai-generalt-tartalom-2025-ben-es-seo-meg-mindig-mukodik-vagy-mar-buntet-a-google\/\">AI-generated content<\/a> to publish.<\/li>\n<li><strong>\u201cAI spam\u201d<\/strong>: Automated, quality-free mass content, the purpose of which is not to provide information, but to manipulate search engines.<\/li>\n<\/ul>\n<p><strong>Tip:<\/strong> Before publishing AI-generated text, always edit it, check references, and supplement it with human expertise \u2013 this way you can ensure quality and reader trust.<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-7{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-7 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"6\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6.png\" class=\"lazyload img-responsive wp-image-22553\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/6.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-8\"><h3 data-pm-slice=\"1 1 &#091;&#093;\">Human-machine collaboration \u2013 The SEO of the future<\/h3>\n<p>The search engine optimization of the future is not based on the exclusive dominance of machines or humans, but on the synergy of the two. The most effective <a class=\"wpil_keyword_link\" href=\"https:\/\/seohun.hu\/en\/marketing-strategia\/\" title=\"strategies\" data-wpil-keyword-link=\"linked\">strategies<\/a>:<\/p>\n<ul data-spread=\"false\">\n<li>using AI for ideation, data analysis, and generating first versions,<\/li>\n<li>applying human expertise to editing, fine-tuning, styling,<\/li>\n<li>continuous <a href=\"https:\/\/seohun.hu\/en\/gyik\/mi-az-a-b-teszteles-szerepe-a-konverzio-optimalizalasban\/\">testing and A\/B<\/a> tests for the best results.<\/li>\n<\/ul>\n<p><strong>Practical example:<\/strong> A B2B blog campaign used AI to speed up content creation, but all content was reviewed and optimized by a marketing editor. The result: 38% more <a href=\"https:\/\/seohun.hu\/en\/zero-click-keresesek-hatasa-az-organikus-forgalomra\/\">organic traffic<\/a> Within 3 months.<\/p>\n<\/div><div ><style>.fusion-imageframe.imageframe-8{ margin-bottom : 20px;}<\/style><span class=\"fusion-imageframe imageframe-dropshadow imageframe-8 hover-type-zoomin\" style=\"-webkit-box-shadow: 3px 3px 7px rgba(0,0,0,0.3);box-shadow: 3px 3px 7px rgba(0,0,0,0.3);max-width:;\"><img decoding=\"async\" width=\"1456\" height=\"832\" title=\"7\" src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7.png\" data-orig-src=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7.png\" class=\"lazyload img-responsive wp-image-22554\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271456%27%20height%3D%27832%27%20viewBox%3D%270%200%201456%20832%27%3E%3Crect%20width%3D%271456%27%20height%3D%27832%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7-200x114.png 200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7-400x229.png 400w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7-600x343.png 600w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7-800x457.png 800w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7-1200x686.png 1200w, https:\/\/seohun.hu\/wp-content\/uploads\/2025\/06\/7.png 1456w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1456px\" data-orig- alt=\"\"><\/span><\/div><div class=\"fusion-text fusion-text-9\"><p data-pm-slice=\"1 1 &#091;&#093;\">THE <a href=\"https:\/\/seohun.hu\/en\/a-mesterseges-intelligencia-szerepe-a-keresooptimalizalasban-2023-ban\/\">Artificial intelligence has opened a new dimension in search engine optimization<\/a>. It can help you produce content faster, more accurately, and more proactively, fix technical errors, and make strategic decisions. However, AI is not a substitute for human knowledge, creativity, and ethical judgment. A successful SEO strategy is based on a balance between the two worlds \u2013 human and machine.<\/p>\n<h3 data-pm-slice=\"1 3 &#091;&#093;\">Referenced sources:<\/h3>\n<ul data-spread=\"false\">\n<li>Google Search Central Blog: <a>https:\/\/developers.google.com\/search\/blog\u00a0<\/a><\/li>\n<li>Search Engine Journal: <a>https:\/\/www.searchenginejournal.com\/\u00a0<\/a><\/li>\n<li>Moz Blog: <a>https:\/\/moz.com\/blog\u00a0<\/a><\/li>\n<li>Search Engine Land: <a>https:\/\/searchengineland.com<\/a><\/li>\n<li>Ahrefs Blog: <a>https:\/\/ahrefs.com\/blog<\/a><\/li>\n<li>SEMrush Trends: <a>https:\/\/www.semrush.com\/trends\/<\/a><\/li>\n<li>Screaming Frog Lab Test: <a>https:\/\/www.screamingfrog.co.uk\/seo-spider\/<\/a><\/li>\n<li>HubSpot Research: <a href=\"https:\/\/blog.hubspot.com\/marketing\/ai-marketing-statistics\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/blog.hubspot.com\/marketing\/ai-marketing-statistics<\/a><\/li>\n<li>SEO Hungary Blog: <a>https:\/\/seohun.hu\/hu_hu\/blog\/<\/a><\/li>\n<\/ul>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":22550,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow9c6ZCw:productID":"","footnotes":""},"categories":[865],"tags":[874,876,550,871,867,869,878,881,880,879,868,866,877,608,870,872,453,875,405,461,873],"class_list":["post-22546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mesterseges-inteligencia","tag-ai-audit-eszkozok","tag-ai-kulcsszokutatas","tag-ai-seo","tag-ai-szovegiras","tag-ai-tartalomgeneralas","tag-bert","tag-e-e-a-t","tag-ember-es-ai-egyuttmukodes","tag-etikus-ai-tartalomkeszites","tag-google-ai-tartalom","tag-google-algoritmusok-ai","tag-keresooptimalizalas-mesterseges-intelligenciaval","tag-mesterseges-intelligencia-marketing","tag-mesterseges-intelligencia-seo-ban","tag-mum-algoritmus","tag-prediktiv-seo","tag-rankbrain","tag-seo-automatizalas","tag-seo-jovoje","tag-seo-trendek","tag-technikai-seo-ai"],"_links":{"self":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/22546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/comments?post=22546"}],"version-history":[{"count":15,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/22546\/revisions"}],"predecessor-version":[{"id":22582,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/posts\/22546\/revisions\/22582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/media\/22550"}],"wp:attachment":[{"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/media?parent=22546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/categories?post=22546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/seohun.hu\/en\/wp-json\/wp\/v2\/tags?post=22546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}