Competitive analysis is an essential tool for any business that is serious about its market position and gaining a competitive advantage. This process provides detailed insight into competitors' strategies, strengths, weaknesses, market positions and business models, enabling our clients to make forecasts and develop effective strategies.
Target audience definition
We recommend this service specifically to businesses, market players and organizations that want to proactively participate in market competition and improve their competitiveness. It is an ideal choice for startups, small and medium-sized companies, as well as large companies that plan to increase their market share or enter new markets.
Value proposition
Through competitive analysis, our clients will be able to:
- To recognize and understand the strategies and market tactics of their competitors.
- Identify industry trends and their impact on their own business.
- Determining the strengths and weaknesses of competitors, using this information to achieve your own strategic advantages.
- Develop a differentiated business strategy that highlights the areas where they can gain a competitive advantage.
Facts and Statistics
- According to a 2021 study, companies that regularly conduct competitive analysis grow their market share an average of 10% faster than those that do not.
- 78% of businesses that use competitive analysis report increased customer satisfaction and loyalty because they were better able to respond to customer needs and expectations.
Details of Services: Competitor Analysis
Market Positioning
Market positioning analysis is key to understanding your competitors' strategies. During our analysis, we reveal how the competitors are positioned on the market, what target groups they address, and what messages they communicate with. This will help you define your own position and highlight the areas where you can gain a competitive advantage.
Product and Service Analysis
We compare your competitors' products and services with yours in detail. This includes analysis of functionality, pricing, quality, and customer experience. As a result, you can get an accurate picture of what advantages and disadvantages you have in the market, and where you have opportunities for innovation or development.
Marketing Strategies
When analyzing marketing strategies, we examine what methods your competitors use to increase market share. This includes examining the effectiveness of advertising campaigns, promotions, social media use and other communication channels. In this way, you can gain insight into which strategies work well for your target group and which ones are less effective.
Customer Feedback and Ratings
Collecting customer feedback and ratings is an important part of competitive analysis. This information helps you understand how consumers view your competitors, which products or services are popular, and where there is room for improvement in the market. This analysis can be key to fine-tuning your own customer service strategies.
Financial Performance
Analyzing the financial performance of competitors provides basic information about their economic situation. We use this to evaluate economic trends and market conditions that may affect market competition. This can help you better understand market stability and the risks you need to consider.
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Why Choose Us? – Competitive Analysis
Expert Team
Our team consists of experienced analysts with in-depth knowledge of various industries. This expertise allows us to perform comprehensive and accurate market analyses. Our specialists are constantly training themselves in order to support the development of strategies that increase competitiveness with their up-to-date knowledge.
Customized Reports
We know that every business is unique. That's why we prepare personalized, detailed reports for each client, which are tailored exactly to the needs and market situation of the given business. With the help of our reports, our customers can get an accurate picture of their competitors, market trends and possible business opportunities.
Strategic Insights
Our services provide more than just data. We also offer valuable insights and strategic recommendations that help our clients stand out from the competition in the market. Our goal is to interpret the available data and make concrete, feasible proposals based on our analysis, with which our customers can gain an advantage in the market.
Facts and Statistics
- 85% of companies working in the field of market analysis report an increased market share after the strategic changes implemented based on the analyses.
- The use of customized reports improves the ability of companies to make business decisions by an average of 30%.
Frequently Asked Questions (FAQ) - Competitive Analysis
What information does a competitive analysis contain?
A thorough competitive analysis includes competitors' market positioning, product and service offerings, marketing strategies, customer feedback, and financial performance. We also evaluate market trends, industry changes, and their impact on competitors.
How long does it take to prepare a competitive analysis?
The duration of a competitive analysis varies, usually from a few weeks to a few months, depending on the complexity of the analysis and the number of competitors to be considered. The exact duration is determined based on the specific needs of the client and the complexity of the project.
How much does a competitive analysis cost?
Competitive analysis costs vary widely, depending on the depth and breadth of the analysis. We usually prepare a customized quotation that takes into account the specific requirements of the client and the complexity of the project. Pricing is transparent and the costs of each analysis stage are detailed.
Facts and Statistics
- 60% of enterprises use competitive analysis in their strategic decision-making process.
- Companies that conduct competitive analysis achieve their market goals 30% more often than those that do not.
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Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
Practically everything from design to execution.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
