Competitive analysis2024-04-21T17:14:56+02:00
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Competitive analysis is an essential tool for any business that is serious about its market position and gaining a competitive advantage. This process provides detailed insight into competitors' strategies, strengths, weaknesses, market positions and business models, enabling our clients to make forecasts and develop effective strategies.

Target audience definition
We recommend this service specifically to businesses, market players and organizations that want to proactively participate in market competition and improve their competitiveness. It is an ideal choice for startups, small and medium-sized companies, as well as large companies that plan to increase their market share or enter new markets.

Value proposition
Through competitive analysis, our clients will be able to:

  • To recognize and understand the strategies and market tactics of their competitors.
  • Identify industry trends and their impact on their own business.
  • Determining the strengths and weaknesses of competitors, using this information to achieve your own strategic advantages.
  • Develop a differentiated business strategy that highlights the areas where they can gain a competitive advantage.

Facts and Statistics

  • According to a 2021 study, companies that regularly conduct competitive analysis grow their market share an average of 10% faster than those that do not.
  • 78% of businesses that use competitive analysis report increased customer satisfaction and loyalty because they were better able to respond to customer needs and expectations.

Details of Services: Competitor Analysis

Market Positioning
Market positioning analysis is key to understanding your competitors' strategies. During our analysis, we reveal how the competitors are positioned on the market, what target groups they address, and what messages they communicate with. This will help you define your own position and highlight the areas where you can gain a competitive advantage.

Product and Service Analysis
We compare your competitors' products and services with yours in detail. This includes analysis of functionality, pricing, quality, and customer experience. As a result, you can get an accurate picture of what advantages and disadvantages you have in the market, and where you have opportunities for innovation or development.

Marketing Strategies
When analyzing marketing strategies, we examine what methods your competitors use to increase market share. This includes examining the effectiveness of advertising campaigns, promotions, social media use and other communication channels. In this way, you can gain insight into which strategies work well for your target group and which ones are less effective.

Customer Feedback and Ratings
Collecting customer feedback and ratings is an important part of competitive analysis. This information helps you understand how consumers view your competitors, which products or services are popular, and where there is room for improvement in the market. This analysis can be key to fine-tuning your own customer service strategies.

Financial Performance
Analyzing the financial performance of competitors provides basic information about their economic situation. We use this to evaluate economic trends and market conditions that may affect market competition. This can help you better understand market stability and the risks you need to consider.

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    Why Choose Us? – Competitive Analysis

    Expert Team
    Our team consists of experienced analysts with in-depth knowledge of various industries. This expertise allows us to perform comprehensive and accurate market analyses. Our specialists are constantly training themselves in order to support the development of strategies that increase competitiveness with their up-to-date knowledge.

    Customized Reports
    We know that every business is unique. That's why we prepare personalized, detailed reports for each client, which are tailored exactly to the needs and market situation of the given business. With the help of our reports, our customers can get an accurate picture of their competitors, market trends and possible business opportunities.

    Strategic Insights
    Our services provide more than just data. We also offer valuable insights and strategic recommendations that help our clients stand out from the competition in the market. Our goal is to interpret the available data and make concrete, feasible proposals based on our analysis, with which our customers can gain an advantage in the market.

    Facts and Statistics

    • 85% of companies working in the field of market analysis report an increased market share after the strategic changes implemented based on the analyses.
    • The use of customized reports improves the ability of companies to make business decisions by an average of 30%.

    Frequently Asked Questions (FAQ) - Competitive Analysis

    What information does a competitive analysis contain?
    A thorough competitive analysis includes competitors' market positioning, product and service offerings, marketing strategies, customer feedback, and financial performance. We also evaluate market trends, industry changes, and their impact on competitors.

    How long does it take to prepare a competitive analysis?
    The duration of a competitive analysis varies, usually from a few weeks to a few months, depending on the complexity of the analysis and the number of competitors to be considered. The exact duration is determined based on the specific needs of the client and the complexity of the project.

    How much does a competitive analysis cost?
    Competitive analysis costs vary widely, depending on the depth and breadth of the analysis. We usually prepare a customized quotation that takes into account the specific requirements of the client and the complexity of the project. Pricing is transparent and the costs of each analysis stage are detailed.

    Facts and Statistics

    • 60% of enterprises use competitive analysis in their strategic decision-making process.
    • Companies that conduct competitive analysis achieve their market goals 30% more often than those that do not.
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      Frequently asked questions

      We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.

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