Market research is a key service essential for any ambitious business looking to increase market share or introduce new products. With the help of this service, we can gain in-depth insight into market conditions, enabling companies to make informed decisions and strategically position themselves in the market.
Defining the target audience
We especially recommend this service to startups, small and medium-sized enterprises, large companies, and product developers who want to understand and exploit their market opportunities. Whether they are about to enter the market or aim to increase their market share, market research is an indispensable tool for them.
Value proposition
The detailed insight provided by market research enables our clients to:
- Understand your target market better: With thorough knowledge of consumer habits, preferences and customer behavior.
- Keep an eye on your competitors: By analyzing the activities, strategies and market situation of competitors.
- Respond to market trends: By recognizing current and future market trends that may influence business strategies.
- Develop more effective strategies: Through data-driven decision making that increases the effectiveness of marketing and product development efforts.
Facts and Statistics
- Businesses that regularly conduct market research achieve an average of 40% higher growth and market share compared to their competitors.
- A well-planned market research can increase the effectiveness of marketing campaigns by up to 50%.
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Details of services: Market research
Analysis of Consumer Segments
One of the key elements of market research is the analysis of consumer segments. In this way, we gain in-depth insight into the needs and preferences of different target audiences of customers. We do this process by collecting and analyzing demographic, psychographic and behavioral data that helps us identify the special characteristics and buying habits of our target audience. This information is fundamental to targeted marketing strategies and product development.
Competitors Analysis
A thorough analysis of competitors is essential to understand the market situation. By providing this service, we examine in detail the products, pricing, sales points and marketing strategies of our competitors. This knowledge allows our customers to stand out from the competition and gain an advantage in the market.
Survey of Market Trends
Continuous monitoring of market trends and customer behavior is essential in dynamically changing market conditions. By identifying trends, we help our clients proactively respond to market changes, optimize their campaigns, and take advantage of emerging market opportunities.
Product testing
When preparing to launch new products or services, we conduct market tests to obtain valuable feedback from potential consumers. This includes testing the reception, pricing and market positioning of the product. This process is critical to product launch success as it allows for fine-tuning prior to full market launch.
Why Choose Us? – Market research
Personalized Research Methodology
We start each of our projects with the goal of fully understanding the client's unique needs and market situation. Our personalized research methodology allows us to focus on exactly the questions that are most important to the client. Whether analyzing demographic data, investigating consumer behavior or assessing the market position of competitors, we tailor all our research to the specific goals of the client, ensuring that we can provide relevant and valuable insights.
Experienced Experts
Our team consists of market research specialists with decades of experience in various industries. Our experts have in-depth knowledge of all aspects of market research, be it quantitative or qualitative methods. We are proud that our team dynamically adapts to market changes and is able to use the latest trends and technologies during research.
Fast and Accurate Data Collection
The key to the success of market research is quick and accurate data collection. We work with modern tools and technologies that allow us to provide reliable and relevant data in a short time. This includes online surveys, social media analysis, market tests and other data collection techniques to quickly respond to customer needs and market changes.
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Frequently Asked Questions (FAQ) - Market Research
In connection with our market research service, our clients often ask questions that help them better understand the research process, its duration, costs and expected results. Here we answer the most common questions:
What are the steps in the market research process?
The market research process consists of several steps, including:
- Definition of objectives: We determine what information the customer wants to obtain.
- Selection of data collection methodology: We decide whether to collect data from primary or secondary sources.
- Fieldwork: Data collection according to the selected methodology.
- Data analysis: Analysis and interpretation of the collected data.
- Making a report: Summarizing and presenting the results to the client.
How long does a market research project take?
The duration of a market research project varies, usually from a few weeks to a few months, depending on the complexity of the research and the data collection methods used. Each project is unique and the duration depends on the client's needs and research objectives.
How much does a market research service cost?
The cost of market research can vary widely depending on the complexity and depth of the research required. We prepare an individual quotation for each client, taking into account the project specifications and the required resources.
What results can I expect from market research?
The purpose of market research is to provide valuable insights into the client's market, including consumer behavior, market trends, competitor analysis and potential market opportunities. This information helps customers make informed decisions, improve their products and services, optimize their marketing strategies and increase their market share.
Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
Practically everything from design to execution.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
