Short description: Romanian supplier targeted Hungarian distributors. 6-week pilot: HU landing, Google Business/NAP, targeted Search, 2 PR-links.
Goals & KPIs: quality B2B leads; Maps/organic visibility; 6 weeks vs. previous 6 weeks.
Approach: HU keyword intent; HU landing + GBP/DAY; exact/phrase Search + remarketing; local PR/Link.
Results: +42% inbound leads; 19 requests for proposals; CPA –27%.
Next steps: tCPA scaling; multi-industry PR; catalog SEO.