Project Description

Short description: Serbian D2C brand targeting HU customers. HU landing, Meta Reels, Search brand/generic.
Goals & KPIs: purchases; CAC; ROAS.
Approach: category keywords; 3 Reels variant; brand/generic ratio.
Results: 0→15 sales/week; CAC –33%; ROAS 3.2.
Next steps: creative expansion; catalog feed cleanup; PMax remarketing.