Influencer marketing is not just a buzzword in the marketing world, but a key strategy that can fundamentally change how brands reach consumers in the digital age. With the explosion of social media, influencers can have a huge impact on brands' reputation and sales.
Why is influencer marketing so important?
Influencer marketing allows brands to reach their target audience in an authentic and personal way. Influencers who have already built a loyal following are able to influence decisions, shape opinions and significantly increase consumer engagement. A well-chosen influencer is not just an advertisement for a product or service; he himself is the bridge of trust and relevance between your brand and consumers.
The statistics speak for themselves:
- On average, businesses generate $5.20 in revenue for every $1 spent on influencer marketing.
- The utilization of influencer marketing is expected to reach 13.8 billion dollars by 2023.
- 40% of consumers have purchased a product directly based on an influencer's recommendation.
In the light of this data, it is clear that influencer marketing is not just a trend, but an essential tool for modern brands to strengthen their market position and increase the engagement of their customers.
Influencer Marketing Service - What is Influencer Marketing?
Definition and role in marketing
Influencer marketing is a marketing strategy in which brands partner with influencers who have a significant following on social media to increase visibility and sales of their products or services. This strategy builds on influencers' ability to influence their followers' purchasing decisions and opinions thanks to their credibility and proximity to their target audience.
Its role in modern marketing strategies
Influencer marketing has grown rapidly in recent years as companies have realized that traditional advertising channels such as television or print media no longer provide sufficient returns, especially for younger, digitally-affinated generations. Working with influencers allows brands to communicate with consumers in a more direct and personalized way.
How does influencer marketing work?
- Identification of the target group: Brands define their ideal customers and their preferences.
- Influencer Selection: Selecting the ideal influencers whose followers resonate with the brands' target audience.
- Campaign planning: Collaboration with influencers a content and designing campaigns to match the style of both the brand and the influencer.
- Implementation and Monitoring: Launch campaigns and continuously monitor performance to ensure the desired impact is achieved.
Advantages over traditional marketing channels
- Higher Commitment: Influencers are able to generate a higher level of engagement and interaction with their audience than traditional advertising.
- Targeted Addressing: Influencer marketing allows brands to target their ideal consumers more accurately and efficiently.
- Cost effectiveness: Influencer marketing is often more cost-effective than traditional media because costs are directly tied to reach and engagement.
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Influencer Marketing Service - Our Services
Customized solutions for all brands
The aim of our services in the field of influencer marketing is to ensure that your brand achieves maximum impact on social media. Each of our services has been designed in such a way that it fully matches the goals of your brand and the audience you want to reach. Here's how we can help:
1. Campaign Planning and Strategy
Every successful influencer campaign starts with careful planning. Our team of experts deeply analyzes the market, the target group and the competitors in order to develop a unique strategy that emphasizes the strengths of your brand and makes the most of the opportunities provided by influencer marketing. The strategy includes defining the objectives of the campaign, accurately identifying the target audience, and fine-tuning the communication messages.
2. Influencer Selection
The choice of influencer is crucial for the success of the campaign. It's not enough to just search for popular people; it is important to choose influencers who authentically represent the brand and maintain a close relationship with their target audience. We do this process based on several criteria, including the effectiveness of the influencer's previous campaigns, social activity and the engagement of their followers.
3. Campaign management
We handle everything from campaign launch to completion. This includes engaging with influencers, content planning, approval processes, and timing when content is published. We work closely with influencers to ensure that the content is not only creative and engaging, but also in line with your brand's message and values.
4. Analysis and Reporting
After the campaign is closed, we perform a detailed analysis of performance, including reach data, engagement rates and conversions. This analysis helps us to evaluate the effectiveness of the strategy and provide information for further development of future campaigns. Our reports are transparent and easy to understand, allowing brands to see and learn from results.
Influencer Marketing Service - Why Choose Us?
The expert choice that makes the difference
When it comes to making your brand stand out from the crowd, choosing the right influencer marketing partner is key. Here are some reasons why you should choose us:
1. Our Special Abilities
- Personalized Strategies: We don't believe in template solutions. We tailor each campaign to the specific needs of your brand to ensure the best possible results.
- Deep Market Knowledge: We have been in the market for years, so we are aware of the latest trends and their effects in various industries. This knowledge allows us to anticipate changes and respond effectively to them.
- Innovative Technologies: We use state-of-the-art tools and technologies, which help us accurately measure the effectiveness of campaigns and constantly refine our approaches.
2. Unique Approaches and Innovation
- Creative Content Production: True to the principle of content royalty, our creative team always creates fresh and attractive content that not only informs, but also entertains and convinces.
- Effective Community Outreach: We understand that each social platform requires a different approach. That's why we use platform-specific strategies to make the most of each channel's capabilities.
- Proactive Communication and Feedback: We are in constant contact with our clients throughout the campaigns, ensuring that every detail is perfect and that we respond quickly to any challenge.
Personal Attitude
Our customers are not just numbers to us. In every collaboration, we provide personalized attention to understand and realize your business goals. We believe that personal relationships build the best business results.
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Influencer Marketing Service - Successful Case Studies
Stories that prove our effectiveness
Our experience in the field of influencer marketing helps our clients stand out from the competition. Here are some successful case studies showing how we've transformed our clients' brand image and increased their sales using influencer marketing.
1. Reinterpreting the Fashion Brand
- Challenge: A medium-sized fashion brand wanted to appeal to a younger audience and increase its online sales.
- Solution: Cooperation with fashion and lifestyle influencers who maintain direct contact with the target group. The campaign featured a series of live videos in which influencers showcased the brand in their everyday lives.
- Result: 50% increase in online sales and 30% increase in social media followers in three months.
2. Enabling a Technology Startup
- Challenge: An innovative technology startup wanted to attract more users to a newly launched app.
- Solution: Strategic cooperation with specifically tech-savvy influencers who demonstrated the use of the app in their everyday lives.
- Result: The number of app downloads tripled in the first month of the campaign and user activity increased significantly.
3. Global Expansion of a Cosmetic Brand
- Challenge: A cosmetics brand planned to enter the global market and needed to reach a local audience.
- Solution: Collaboration with local celebrities and professional influencers in different regions to showcase the benefits of the products.
- Result: In the first quarter of the launch in new markets, a 40% increase in local sales, as well as strengthened brand loyalty among the target groups.
These case studies not only show the results we can achieve, but also the personalized and measurable way we can use influencer marketing in each campaign.
Influencer Marketing Service - FAQ (Frequently Asked Questions)
Everything you want to know about influencer marketing
Here we answer the questions most frequently asked by potential clients about influencer marketing. This section will help clarify concepts, dispel misconceptions, and show you how we can best support your brand.
1. How much does an influencer marketing campaign cost?
The cost of the campaign varies and depends on the type of influencer, the length of the campaign, and the desired content. We are usually able to adapt to any budget and develop the best cost-effectiveness strategy in the first consultation phase.
2. How do we select influencers?
We select influencers according to your brand's target audience and goals. We use analytics and data to find the influencers whose followers are most likely to be interested in your brand. The credibility and commitment of the influencers offered for cooperation and the success of their previous campaigns are also important aspects.
3. How long does an average campaign last?
The length of the campaign may vary depending on the objectives. In the case of short-term campaigns, it can last for a few weeks, while longer-term collaborations can even last for several months. We always plan the duration of the campaign for maximum efficiency.
4. How do we measure the success of the campaign?
We measure success based on various metrics, including views, engagement rate, and conversions. We prepare detailed reports that show campaign impact and ROI, so you can clearly see the return on your investment.
5. Is influencer marketing risky?
Like any marketing activity, influencer marketing has risks, such as influencer misbehavior or lower-than-expected engagement. We minimize these risks through thorough preliminary checks, continuous communication and close cooperation with influencers.
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Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
Practically everything from design to execution.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
