A tartalommarketing az egyik legdinamikusabb és leghatékonyabb módszer a digitális marketingben, mely kritikus szerepet játszik a márkák online jelenlétének építésében. Ez a szolgáltatás segít a vállalkozásoknak abban, hogy értékes, releváns és vonzó tartalmat hozzanak létre, ami nem csak informálja, hanem meg is győzi a célközönséget, erősítve ezzel a márka ismertségét, javítva az ügyfélkapcsolatokat és ösztönözve az eladásokat.
Defining the target audience
Ezt a szolgáltatást minden olyan vállalkozás számára ajánljuk, amelyek szeretnék maximalizálni online jelenlétüket és megszólítani célpiacukat. Ideális választás különösen az online üzletek, bloggerek, influencerek és bármely olyan szervezet számára, akik szeretnének tartalom alapú kapcsolatot építeni közönségükkel.
Value proposition
A tartalom marketing által nyújtott előnyök számosak:
- Forgalom Növelése: A keresőoptimalizált tartalom segítségével jelentősen növelhető a weboldal látogatottsága.
- Vásárlói Elkötelezettség: Érdekes és hasznos tartalmak készítésével fokozható a fogyasztók elkötelezettsége.
- Branding: A minőségi tartalom hozzájárul a márka erősítéséhez és hitelességének növeléséhez.
- Konverziók Növelése: A célzott tartalom segíthet a leadek konverziójában és az eladások elősegítésében.
Facts and Statistics
- A vállalatok, amelyek aktívan publikálnak tartalmat, átlagosan 67%-kal több havi leaddel rendelkeznek, mint azok, amelyek nem.
- A tartalom marketing költségei általában 62%-kal kevesebbet tesznek ki a hagyományos marketing technikákénál, miközben háromszor annyi leaddel jár.
Can we call you back?
Szolgáltatások Részletezése: Tartalommarketing
Tartalomstratégia Kialakítása
Minden sikeres tartalommarketing kampány alapja a jól megtervezett tartalomstratégia. A mi feladatunk, hogy egyedi, az ügyfél márkájával és üzleti céljaival összhangban álló tartalomstratégiát dolgozzunk ki. Ez magában foglalja a célcsoport meghatározását, a tartalom témáinak és formátumainak kiválasztását, valamint a publikálás ütemezését. Ez a stratégia segít abban, hogy a tartalom ne csak elérje, hanem meg is szólítsa és hosszú távon megtartsa a célcsoportot.
Tartalomkészítés
Kulcsfontosságú a kiváló minőségű, SEO-barát tartalmak létrehozása, amelyek nem csak informálnak, hanem vonzzák és lekötni képesek a célcsoport figyelmét. Szöveges tartalmak, blogbejegyzések, cikkek, videók és infografikák készítését vállaljuk, melyek erősítik az ügyfél online jelenlétét és hozzájárulnak a márkaépítéshez.
Tartalomoptimalizálás és SEO
A tartalom nemcsak kreatív és érdekes, hanem SEO-barát is kell legyen, hogy javítsa a keresőmotorokban való láthatóságot és növelje a weboldal forgalmát. Foglalkozunk a keywords kutatásával, a metaadatok optimalizálásával és a tartalom strukturálásával, hogy biztosítsuk a tartalmak magas rangsorolását a keresőeredmények között.
Közösségi Média Kezelése
A tartalom megosztása és promóciója a különböző közösségi média platformokon kulcsfontosságú a márka elérésének és az interakciók növelése érdekében. Kezeljük az ügyfél közösségi média profiljait, tervezzük és hajtjuk végre a tartalmi kampányokat, hogy maximalizáljuk a láthatóságot és az elköteleződést.
Mérés és Elemzés
A tartalommarketing tevékenységek hatékonyságának mérésére és elemzésére szolgáló szolgáltatásaink magukban foglalják a forgalom, elkötelezettség és conversion nyomon követését. Rendszeresen készítünk jelentéseket az eredményekről, amelyek segítenek az ügyfeleknek megérteni, mely tartalmak működnek jól és hol szükséges finomításokat eszközölni.
Miért Minket Válassz? – Tartalommarketing
Expert Team
A tartalomkészítés és marketing világában a siker kulcsa a folyamatos innováció és a piaci trendek nyomon követése. Csapatunkban kizárólag tapasztalt tartalomkészítők és marketing szakemberek dolgoznak, akik mélyreható ismeretekkel rendelkeznek a legújabb online marketing stratégiákról. Szakértőink személyre szabott, kreatív és hatékony tartalmakat hoznak létre, amelyek garantáltan megragadják a célcsoport figyelmét és hozzájárulnak a márka ismertségének növeléséhez.
Eredményorientált Megközelítés
Minden tevékenységünket az eredményesség jegyében végezzük. Célunk, hogy minden egyes kampány és tartalom maximális hatékonysággal járuljon hozzá ügyfeleink üzleti céljainak eléréséhez. Folyamatosan monitorozzuk a tevékenységek hatását, és az adatok alapján finomítjuk a stratégiákat, hogy a lehető legjobb ROI-t (Return on Investment) érjük el.
Testreszabható Megoldások
Tisztában vagyunk azzal, hogy minden ügyfél egyedi, és változó igényekkel rendelkezik. Ezért kínálunk teljes mértékben testreszabható szolgáltatásokat, amelyek tökéletesen illeszkednek az ügyfél specifikus elvárásaihoz és piaci helyzetéhez. Legyen szó tartalomstratégiáról, tartalomkészítésről vagy a teljes kampánymenedzsmentről, mi gondoskodunk róla, hogy minden megoldásunk maximálisan hozzájáruljon ügyfeleink sikeréhez.
Can we call you back?
Gyakran Ismételt Kérdések (GYIK) – Tartalommarketing
Mi a tartalommarketing folyamata?
A tartalommarketing folyamat több lépésből áll, beleértve:
- Célkitűzések Meghatározása: Meghatározzuk, hogy milyen célokat szeretnénk elérni a tartalommal (pl. márkaismertség növelése, értékesítés ösztönzése).
- Célközönség Elemzése: Megismerjük a célcsoportot, hogy milyen tartalmak vonzzák és kötik le őket.
- Tartalomstratégia Kidolgozása: Tervezzük a tartalom típusait, a publikálás gyakoriságát és a csatornákat.
- Tartalomkészítés és Közzététel: Létrehozzuk és közzétesszük a tervezett tartalmakat.
- Mérés és Optimalizálás: Folyamatosan mérjük a tartalom teljesítményét és szükség szerint finomítjuk a stratégiát.
Mennyi időt vesz igénybe a tartalommarketing?
A tartalom marketing időtartama projekt- és célkitűzés-függő. Egyes kampányok rövid távúak lehetnek, míg más strategies hosszú távú kötelezettségvállalást igényelnek. Általában a tartalomstratégia kialakítása néhány héttől több hónapig tarthat, a rendszeres tartalomkészítés és közzététel pedig folyamatos tevékenység.
Mennyibe kerül a tartalom marketing?
A költségek változhatnak a tartalom típusától és mennyiségétől, a használt eszközöktől és platformoktól, valamint az igényelt szakértői munkától függően. Egyéni árajánlatot biztosítunk, amely tükrözi az ügyfél specifikus igényeit és a vállalt projekt komplexitását.
Milyen eredményeket várhatok a tartalommarketingtől?
A tartalommarketing célja, hogy javítsa a márka online láthatóságát, növelje a weboldal forgalmát, és elősegítse az ügyfélkapcsolatok fejlesztését. Jól megtervezett és végrehajtott tartalom marketing stratégiák segíthetnek a célcsoport elérésében, az elkötelezettség növelésében és végül az értékesítési konverziók javításában.
Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- All
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
Practically everything from design to execution.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.