Content marketing2024-04-23T15:58:57+02:00
Tartalommarketing

Content marketing is one of the most dynamic and effective methods in digital marketing, which plays a critical role in building brands' online presence. This service helps businesses create valuable, relevant and engaging content that not only informs but also persuades their target audience, thereby strengthening brand awareness, improving customer relationships and driving sales.

Defining the target audience
We recommend this service to any business that wants to maximize their online presence and reach their target market. It is an ideal choice especially for online stores, bloggers, influencers and any organization that wants to build a content-based relationship with their audience.

Value proposition
The benefits of content marketing are numerous:

  • Traffic Increase: With the help of search engine-optimized content, website traffic can be significantly increased.
  • Customer Commitment: The engagement of consumers can be increased by creating interesting and useful content.
  • Branding: Quality content contributes to strengthening the brand and increasing its credibility.
  • Increase Conversions: Targeted content can help convert leads and drive sales.

Facts and Statistics

  • Companies that actively publish content have an average of 67% more monthly leads than those that don't.
  • Content marketing costs typically 62% less than traditional marketing techniques, while generating three times as many leads.
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    Details of services: Content marketing

    Development of a content strategy
    The basis of every successful content marketing campaign is a well-planned content strategy. Our job is to develop a unique content strategy in line with the client's brand and business goals. This includes defining your target audience, choosing content topics and formats, and scheduling your publication. This strategy helps ensure that the content not only reaches, but also addresses and retains the target group in the long term.

    Content creation
    It is crucial to create high-quality, SEO-friendly content that not only informs, but also attracts and captures the attention of the target group. We undertake the production of text content, blog posts, articles, videos and infographics, which strengthen the client's online presence and contribute to brand building.

    Content optimization and SEO
    Content should not only be creative and interesting, but also SEO-friendly to improve visibility in search engines and increase website traffic. We deal with keywords research, metadata optimization and content structuring to ensure that your content ranks high in search results.

    Social Media Management
    Sharing and promoting your content on various social media platforms is key to increasing brand reach and interactions. We manage the client's social media profiles, plan and execute content campaigns to maximize visibility and engagement.

    Measurement and Analysis
    Our services for measuring and analyzing the effectiveness of content marketing activities include traffic, engagement and conversion tracking. We regularly report results to help clients understand what content is working well and where refinements are needed.

    Why Choose Us? – Content marketing

    Expert Team
    In the world of content creation and marketing, the key to success is continuous innovation and tracking market trends. Our team consists exclusively of experienced content creators and marketing specialists who have in-depth knowledge of the latest online marketing strategies. Our experts create customized, creative and effective content that is guaranteed to capture the attention of the target group and contribute to increasing brand awareness.

    Results-oriented approach
    All our activities are carried out in the name of efficiency. Our goal is for each campaign and content to contribute to the achievement of our clients' business goals with maximum efficiency. We constantly monitor the impact of activities and refine strategies based on the data to achieve the best possible ROI (Return on Investment).

    Customizable Solutions
    We understand that every customer is unique and has changing needs. That's why we offer fully customizable services that perfectly match the client's specific expectations and market situation. Whether it is content strategy, content creation or the entire campaign management, we make sure that all our solutions contribute to the success of our clients.

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      Frequently Asked Questions (FAQ) - Content Marketing

      What is the content marketing process?
      The content marketing process consists of several steps, including:

      1. Definition of objectives: We determine what goals we want to achieve with the content (e.g. increasing brand awareness, stimulating sales).
      2. Target Audience Analysis: We get to know the target group, what kind of content attracts and engages them.
      3. Development of a content strategy: We plan the types of content, the frequency of publication and the channels.
      4. Content Creation and Publishing: We create and publish the planned content.
      5. Measurement and Optimization: We continuously measure the performance of the content and refine the strategy as necessary.

      How long does content marketing take?
      The duration of content marketing depends on the project and objectives. Some campaigns can be short term while others strategies they require a long-term commitment. In general, the creation of a content strategy can take from a few weeks to several months, and regular content creation and publication is an ongoing activity.

      How much does content marketing cost?
      Costs may vary depending on the type and amount of content, the tools and platforms used, and the expert work required. We provide an individual price quote that reflects the specific needs of the client and the complexity of the undertaken project.

      What results can I expect from content marketing?
      The goal of content marketing is to improve your brand's online visibility, increase website traffic, and help develop customer relationships. Well-planned and executed content marketing strategies can help you reach your target audience, increase engagement and ultimately improve sales conversions.

      Free personal or telephone consultation

      Get in touch with us and we will discuss your needs and expectations in person. If you can't come, we will come to you at a pre-arranged time.

      CONTACT

      Frequently asked questions

      We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.

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      During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.

      If I am not satisfied after 6 months, what can I do?2014-09-01T14:46:30+02:00

      Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!

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      AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.

      What is data analysis and reporting?2023-07-04T17:33:31+02:00

      Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.

      How much does search engine optimization cost?2022-04-30T11:08:57+02:00

      Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.

      How does the competitive analysis process take place?2023-07-05T10:05:06+02:00

      The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.

      What is the workflow?2022-04-30T10:55:13+02:00

      1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website

      Why is keyword research important?2023-07-05T10:24:53+02:00

      Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.

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      There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.

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      During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.

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      The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.

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      Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.

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      Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.

      What warranty do I get?2014-09-01T14:58:17+02:00

      We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.

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      Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

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      We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.

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      Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.

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      Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!

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      WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.

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      With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.

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      We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.

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      Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.

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      SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.

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      Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.

      What are the benefits of AI marketing?2023-07-04T10:25:57+02:00

      AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.

      Why is regular reporting important?2023-07-04T17:34:37+02:00

      Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.

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      WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.

      What results can I expect from online market research?2023-07-03T18:07:35+02:00

      The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.

      What is content marketing?2023-07-04T11:25:00+02:00

      Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.

      What is local SEO keyword research?2023-07-05T10:29:09+02:00

      During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.

      What experience and references do they have in the field of SEO?2014-09-01T14:28:01+02:00

      We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.

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      PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.

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      Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.

      What services does SEO Hungary offer as part of the marketing strategy?2023-07-05T14:21:00+02:00

      SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.

      I don't know you, how can I trust you?2022-04-30T11:28:40+02:00

      Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.

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      Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.

      For what types of businesses is competitive analysis recommended?2023-07-05T10:04:10+02:00

      Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

      I still have questions, who can I contact?2014-09-01T14:30:44+02:00

      Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!

      Why is SEO-optimized content important?2023-07-04T11:27:35+02:00

      SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.

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      Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.

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      WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.

      What is SEO?2023-07-03T18:42:01+02:00

      SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.

      What is technical SEO?2023-07-03T18:54:27+02:00

      Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.

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      Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.

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      When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.

      What is the difference between on-page and off-page SEO?2023-07-03T18:53:37+02:00

      On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.

      What platforms can you run PPC ads on?2023-07-04T12:42:15+02:00

      PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.

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      PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.

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      During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.

      How does website analysis help improve my SEO performance?2023-07-05T10:08:13+02:00

      The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.

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      Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.

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      A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.

      How does SEO Hungary help in developing a marketing strategy?2023-07-05T14:19:41+02:00

      SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.

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      WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.

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      A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.

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      Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.

      What online marketing jobs do you undertake?2022-04-30T11:01:48+02:00

      Practically everything from design to execution.

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      Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.

      What types of content can we create in influencer marketing?2023-07-04T15:55:27+02:00

      In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.

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      SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.

      What information can I get about competitors during competitive analysis?2023-07-05T10:02:45+02:00

      During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.

      Why is influencer marketing important?2023-07-04T15:54:00+02:00

      Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.

      What types of videos can be made in video marketing?2023-07-04T16:11:25+02:00

      Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.

      What is link building?2023-07-04T10:57:15+02:00

      Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.

      What data should be considered during the CRO process?2023-07-04T17:21:58+02:00

      Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.

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      Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.

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      How do we do keyword research?2023-07-05T10:25:35+02:00

      Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.

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      Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.

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      Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.

      What services does SEO Hungary offer in the field of keyword research?2023-07-05T10:26:49+02:00

      SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.

      How much does a website analysis cost?2023-07-05T10:06:05+02:00

      The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.

      What are the advantages of using WordPress and WooCommerce when creating a webshop?2023-07-06T15:00:18+02:00

      WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.

      How long does online market research take?2023-07-03T18:06:34+02:00

      The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.

      I also want to have a website made, can you help me with that as well?2014-09-01T14:24:32+02:00

      In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.

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      AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.

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      A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.

      What is a marketing strategy?2023-07-05T14:11:11+02:00

      A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.

      How to optimize videos for search engines?2023-07-04T16:12:06+02:00

      Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.

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      Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.

      What types of content can be created in content marketing?2023-07-04T11:26:45+02:00

      Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.