Online market research2024-04-23T10:30:59+02:00
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Market research is a key service essential for any ambitious business looking to increase market share or introduce new products. With the help of this service, we can gain in-depth insight into market conditions, enabling companies to make informed decisions and strategically position themselves in the market.

Defining the target audience
We especially recommend this service to startups, small and medium-sized enterprises, large companies, and product developers who want to understand and exploit their market opportunities. Whether they are about to enter the market or aim to increase their market share, market research is an indispensable tool for them.

Value proposition
The detailed insight provided by market research enables our clients to:

  • Understand your target market better: With thorough knowledge of consumer habits, preferences and customer behavior.
  • Keep an eye on your competitors: By analyzing the activities, strategies and market situation of competitors.
  • Respond to market trends: By recognizing current and future market trends that may influence business strategies.
  • Develop more effective strategies: Through data-driven decision making that increases the effectiveness of marketing and product development efforts.

Facts and Statistics

  • Businesses that regularly conduct market research achieve an average of 40% higher growth and market share compared to their competitors.
  • A well-planned market research can increase the effectiveness of marketing campaigns by up to 50%.
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    Details of services: Market research

    Analysis of Consumer Segments
    One of the key elements of market research is the analysis of consumer segments. In this way, we gain in-depth insight into the needs and preferences of different target audiences of customers. We do this process by collecting and analyzing demographic, psychographic and behavioral data that helps us identify the special characteristics and buying habits of our target audience. This information is fundamental to targeted marketing strategies and product development.

    Competitors Analysis
    A thorough analysis of competitors is essential to understand the market situation. By providing this service, we examine in detail the products, pricing, sales points and marketing strategies of our competitors. This knowledge allows our customers to stand out from the competition and gain an advantage in the market.

    Survey of Market Trends
    Continuous monitoring of market trends and customer behavior is essential in dynamically changing market conditions. By identifying trends, we help our clients proactively respond to market changes, optimize their campaigns, and take advantage of emerging market opportunities.

    Product testing
    When preparing to launch new products or services, we conduct market tests to obtain valuable feedback from potential consumers. This includes testing the reception, pricing and market positioning of the product. This process is critical to product launch success as it allows for fine-tuning prior to full market launch.

    Why Choose Us? – Market research

    Personalized Research Methodology
    We start each of our projects with the goal of fully understanding the client's unique needs and market situation. Our personalized research methodology allows us to focus on exactly the questions that are most important to the client. Whether analyzing demographic data, investigating consumer behavior or assessing the market position of competitors, we tailor all our research to the specific goals of the client, ensuring that we can provide relevant and valuable insights.

    Experienced Experts
    Our team consists of market research specialists with decades of experience in various industries. Our experts have in-depth knowledge of all aspects of market research, be it quantitative or qualitative methods. We are proud that our team dynamically adapts to market changes and is able to use the latest trends and technologies during research.

    Fast and Accurate Data Collection
    The key to the success of market research is quick and accurate data collection. We work with modern tools and technologies that allow us to provide reliable and relevant data in a short time. This includes online surveys, social media analysis, market tests and other data collection techniques to quickly respond to customer needs and market changes.

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      Frequently Asked Questions (FAQ) - Market Research

      In connection with our market research service, our clients often ask questions that help them better understand the research process, its duration, costs and expected results. Here we answer the most common questions:

      What are the steps in the market research process?
      The market research process consists of several steps, including:

      1. Definition of objectives: We determine what information the customer wants to obtain.
      2. Selection of data collection methodology: We decide whether to collect data from primary or secondary sources.
      3. Fieldwork: Data collection according to the selected methodology.
      4. Data analysis: Analysis and interpretation of the collected data.
      5. Making a report: Summarizing and presenting the results to the client.

      How long does a market research project take?
      The duration of a market research project varies, usually from a few weeks to a few months, depending on the complexity of the research and the data collection methods used. Each project is unique and the duration depends on the client's needs and research objectives.

      How much does a market research service cost?
      The cost of market research can vary widely depending on the complexity and depth of the research required. We prepare an individual quotation for each client, taking into account the project specifications and the required resources.

      What results can I expect from market research?
      The purpose of market research is to provide valuable insights into the client's market, including consumer behavior, market trends, competitor analysis and potential market opportunities. This information helps customers make informed decisions, improve their products and services, optimize their marketing strategies and increase their market share.

      Free personal or telephone consultation

      Contact us and we will discuss your needs and expectations in person. If you cannot come, we will come to you at a pre-arranged time.

      CONTACT

      Frequently asked questions

      We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.

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      During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.

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      During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.

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      WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.

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      AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.

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      We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.

      What information do I receive during the website analysis?2023-07-05T10:07:33+02:00

      During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.

      How complicated is it to implement AI marketing?2023-07-04T10:27:47+02:00

      The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.

      What services do you offer when creating a WordPress webshop?2023-07-06T15:01:08+02:00

      When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.

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      In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.

      How can effective decisions be made in the field of marketing based on data?2023-07-04T17:35:22+02:00

      Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.

      How can we choose the right influencers?2023-07-04T15:54:44+02:00

      When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.

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      Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.

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      Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.

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      We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.

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      PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.

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      Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.

      What results can I expect from online market research?2023-07-03T18:07:35+02:00

      The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.

      What is a long tail multiword keyword and why is it important?2023-07-05T10:28:22+02:00

      Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.

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      SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.

      How long does online market research take?2023-07-03T18:06:34+02:00

      The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.

      I also want to have a website made, can you help me with that as well?2014-09-01T14:24:32+02:00

      In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.

      What services do you offer when creating a WordPress website?2023-07-06T14:43:03+02:00

      We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.

      Why is SEO-optimized content important?2023-07-04T11:27:35+02:00

      SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.

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      Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.

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      Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.

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      A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.

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      AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.

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      Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.

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      We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.

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      SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.

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      Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.

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      Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

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      Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.

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      Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.

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      During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.

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      WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.

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      We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.

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      Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!

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      SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.

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      A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.

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      Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.

      How does online market research help my business?2023-07-03T18:05:44+02:00

      With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.

      For what types of businesses is competitive analysis recommended?2023-07-05T10:04:10+02:00

      Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

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      Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.

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      Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.

      Why is regular reporting important?2023-07-04T17:34:37+02:00

      Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.

      How does WooCommerce help with SEO?2023-07-06T15:01:55+02:00

      WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.

      What services do you offer in the field of SEO?2023-07-03T18:51:22+02:00

      We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.

      If I am not satisfied after 6 months, what can I do?2014-09-01T14:46:30+02:00

      Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!

      How to increase the effectiveness of e-mail campaigns?2023-07-04T13:05:55+02:00

      We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.

      What platforms can you run PPC ads on?2023-07-04T12:42:15+02:00

      PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.

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      WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.

      How much does search engine optimization cost?2022-04-30T11:08:57+02:00

      Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.

      How to create effective email content?2023-07-04T13:05:10+02:00

      In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.

      What is Conversion Optimization (CRO)?2023-07-04T17:20:35+02:00

      Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.

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      Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.

      What is mobile marketing?2023-07-04T16:34:31+02:00

      Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.