The world of marketing is changing faster than ever in 2025. AI, social media language trends, new tools for B2B lead generation, and the explosive growth of influencer marketing are all shaping the profession.
But how can we keep up? In the following book recommendations for 2024–2025, we present recent works that not only provide inspiration but also practical frameworks.
Recent International Marketing Books (2024–2025)
1. Algospeak – Adam Aleksic (2025)
How social media algorithms change language? TikTok and Instagram slang, evasive terms (“unalive” instead of “suicide”) all influence how a content how visible it is.
Who is it recommended for? For social media managers and content strategists.
2. Human Edge in the AI Age – Nitin Seth (2025)
In the AI era, the greatest advantage is still human: creativity, empathy, and strategic thinking. This book shows how we can maintain our competitive edge alongside AI.
Who is it recommended for? For business leaders and marketing decision-makers.
3. Think Like The Minimalist – Chirag Gander & Sahil Vaidya (2024)
The power of minimalism in a crowded marketplace: less visual noise, a clear message, a stronger impact.
Who is it recommended for? For brand and creative leaders.
4. Influencer Marketing Strategy (2nd edition) – Gordon Glenister (2024)
Complete guide to influencers for marketing: influencer selection, ROI measurement, ethics and trends.
Who is it recommended for? For brands and agencies who want to collaborate with influencers professionally.
5. The B2B Marketing Revolution – Lori Turner-Wilson (2024)
A research-based B2B framework that shows you how to build a stable pipeline and generate measurable revenue.
Who is it recommended for? For B2B service providers and industrial companies.
6. Marketing Plans (9th edition) – Malcolm McDonald, Hugh Wilson, Dave Chaffey (2024)
Classic marketing planning with modern, digital and sustainability additions.
Who is it recommended for? For agencies and marketing teams of larger companies.
7. B2B Marketing Fundamentals –Kate Mackie (2025)
An introductory, practical guide for B2B marketers: with AI-based examples and practical tools.
Who is it recommended for? For beginner/intermediate B2B marketers.
8. Digital Marketing 2025 – Group Medina (December 2024)
A comprehensive guide from SEO to automation, especially for small businesses.
Who is it recommended for? For SMEs who want to organize their digital presence.
Trends and context in 2025
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The global advertising market in 2025 5–6% growth shows that the expansion comes mainly from digital.
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The influencer marketing industry It will grow to ~$33 billion by 2025.
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THE creative economy it could overtake traditional media in revenue for the first time.
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The AI content production not only is it faster, but it can also be an advantage in SEO.
How do you choose a reading order?
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If social media and influencer marketing I am interested in:
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Algospeak → 2) Influencer Marketing Strategy → 3) Marketing Plans
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If you work for a B2B market:
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The B2B Marketing Revolution → 2) B2B Marketing Fundamentals → 3) Marketing Plans
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If you were to build on AI and content:
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Human Edge in the AI Age → 2) Think Like The Minimalist → 3) Marketing Plans
90-day focus strategies based on books
Books not only provide inspiration, but also specific focuses. Here are three possible 90-day strategic paths.
Comparative sketch
| Aspect | Influencer marketing | B2B lead generation | AI content production |
|---|---|---|---|
| 0–30 days | Selecting micro-influencers, KPI | Buyer persona refinement, lead magnet | AI tool selection, content calendar |
| 30–60 days | First campaign launch, engagement measurement | Outbound campaign + webinar | Blog posts, video materials, SEO |
| 60–90 days | Long-term contracts, ROI calculation | Lead scoring, nurture email series | Workflow automation, A/B testing |
| Key KPI | CPE, conversion from influencer link | SQL rate, pipeline value | +20–30% organic traffic, –30% content cost |
Decision matrix
| Aspect | Influencer marketing | B2B lead generation | AI content production |
|---|---|---|---|
| Time requirement | Medium | High | Low–medium |
| Cost | Medium–high | Medium | Low |
| Quick result | Yes (30 days) | Slower (60–90 days) | Yes (2–3 weeks) |
| Long-term effect | Medium | High | High |
| Risk | High (authenticity) | Medium (GDPR, sales alignment) | Medium (quality) |
| Best target market | B2C, lifestyle | B2B services, industry | SME, e-commerce, startup |
| Recommended book | Influencer Marketing Strategy | The B2B Marketing Revolution | Human Edge in the AI Age |
Closing
Marketing in 2025 is not about doing everything at once, but about choosing a focused strategy.
The books above will help you navigate, and the 90-day focus plans will help you achieve immediately measurable results.
Are you ready to take your marketing to the next level in the next 90 days?
The above books and strategies not only provide inspiration, but a specific action plan are also offered. If you want, we can help you choose with influencer marketing, B2B lead generation or AI content production you can achieve fast and measurable results.
