You're number one on Google, but customers aren't coming? The problem isn't with you.
For a long time, the internet was a simple business: you create content, search engines bring traffic, and you make money from advertising, subscriptions, or leads. But the interface and logic of search has begun to transform: the „10 blue links” are increasingly being replaced by summaries, answer boxes, and AI reviews. The user gets what they came for, but they may not end up with you. This…