Email marketing is not just an old tool in the digital marketing toolbox; in fact, it is one of the few marketing channels that has only become more effective over time. As the world digitizes and people spend more and more time online, email remains a highly personal way to stay in touch.
Why is email marketing so powerful?
First, email allows you to reach directly into your customers' mailboxes, a uniquely personal channel in the digital world. According to statistics, e-mail marketing brings an average return (ROI) of 4200%, which means that you can generate an average of HUF 42 income for every HUF invested. This high ROI makes email marketing one of the most cost-effective forms of marketing.
How can email marketing help your company?
With the help of email marketing, you can connect with your customers more closely, because you can send them personalized content that is relevant to their needs and interests. Whether it's the introduction of new products, special promotions or exclusive content, e-mail provides you with the opportunity to communicate directly and effectively with your customers. Customers will appreciate you keeping them informed and will be more likely to respond to your calls.
E-mail is not just an exchange of information; a tool to increase loyalty and engagement. With well-planned e-mail campaigns, you can increase the engagement of your customers, which can contribute to the success of your business in the long term.
Now that you have a better understanding of the basic importance of email marketing, let's take a closer look at the details and discover how we can use this amazing tool to achieve your business goals!
Email Marketing Service - Why is Email Marketing Important?
The flagship of digital communication
Email has been one of the most important communication tools for more than four decades, and is still one of the most reliable ways to connect with customers. But why has e-mail remained such a popular and effective tool in the world of marketing? Let's look at some convincing statistics!
Impressive return on investment (ROI)
E-mail marketing offers a significant return: according to research, every HUF spent on marketing purposes generates an average of HUF 36 in revenue. This rate far exceeds the ROI of other digital marketing channels, such as social media or search engine optimization.
Excellent conversion rate
The average conversion rate for email marketing ranges from about 1-5%, which means that 1 to 5 out of every hundred recipients can become customers. This figure is significantly higher than the conversion rate achieved on social media platforms, which is often only around 0.71%.
Case studies and success stories
The success of e-mail marketing is supported by numerous case studies and success stories. Take, for example, a medium-sized e-commerce business that increased its annual turnover by 20% using email campaigns alone. The company sent out targeted, personalized messages that were precisely tailored to customers' needs and shopping habits, maximizing engagement and purchase.
These data and stories clearly show that email marketing remains a critical tool for businesses to achieve their goals, increase sales and build strong relationships with their customers.
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Email Marketing Service - Our Services
Individual solutions for all business needs
Email marketing is more than just a tool; a comprehensive strategy, which can transform the relationship between your customers and your business. Here we show you how we can help you every step of the way to achieve maximum results.
Strategic planning
Every successful email campaign starts with proper planning. During our cooperation, we first thoroughly understand your business goals and target group. We then develop a unique email marketing strategy that includes target group analysis and a messaging plan. E-mail marketing provides the opportunity to address your customers in a targeted and personalized manner, thus increasing the relevance and effectiveness of your messages.
Campaign management
From planning to execution, we pay attention to every detail. Full campaign management includes A/B testing, which allows you to try different variations and find the most effective approach. Through automation, we ensure that your customers receive your messages at the right time, while the content optimization guarantees that each email generates the highest possible engagement.
Content creation
Content creation is a key part of email marketing. We work with professional writers who can create persuasive and engaging email content that gets subscribers interested and engaged. Whether it's promotional offers, newsletters or unique content, we make sure that all communications accurately reflect your business values and appeal to your target group.
Analysis and Reporting
After each campaign, we create detailed analyzes and reports to track performance and identify opportunities for further improvement. With the help of this data, we get an accurate picture of what works well and what needs changes, allowing us to constantly refine and improve your email marketing strategy.
Email Marketing Service - How Do We Work?
The way of our cooperation
The path to success is based on cooperation and mutual understanding. Here we show how we work step by step to best serve your business goals with email marketing tools.
1. Initial Consultation
Every successful project begins with thorough preparation. During an initial consultation, we get to know your business, your market, your customers and your business goals. This is the basis for understanding the challenges and opportunities you face and how we can best support you in achieving your goals.
2. Formulation of Strategy
We will then develop a unique e-mail marketing strategy that exactly matches your needs. We take into account your target group, the frequency of sending messages and the content of the messages. During the development of the strategy, we constantly consult with you to make sure that every detail perfectly meets your expectations.
3. Content and Campaign Execution
After the strategy is accepted, the content creation and the implementation of the campaign begin. They work with professional writers and graphic designers to create high-quality, engaging and effective email messages. We design each email to maximize user engagement and conversion rates.
4. Testing and Optimization
Before we go live, campaigns are thoroughly tested, including A/B testing, to find the best solutions. We then fine-tune the messaging and campaign settings to ensure the best possible results.
5. Campaign Launch and Monitoring
After launching the campaigns, we continuously monitor their performance. We prepare analyzes and reports that help to monitor the effectiveness of the campaign and the realization of the goals to be achieved.
6. Analysis and Feedback
After the campaign ends, we conduct a detailed analysis to evaluate the results. In addition, we also ask for your feedback so that we can better understand what worked well and what we need to improve in the future.
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Email Marketing Service - Frequently Asked Questions
Everything you want to know about email marketing
Email marketing is an extremely powerful tool, but there are many questions you may have about using it effectively. Here we answer the most frequently asked questions to help you get the most out of your email campaigns.
1. How often should I email my clients?
The ideal email frequency depends greatly on your industry and target audience. As a general rule, one or two emails per week are recommended to avoid excessive harassment. However, it is important to listen to your customers' feedback and adjust the frequency if necessary.
2. How can I increase the opening rate of my emails?
One of the keys to increasing your open rate is a compelling subject line. Try interesting, attention-grabbing subject lines that are relevant to the content of your message. In addition, the timing of sending the e-mail is also important; according to research, emails sent in the morning and early evening are opened more often.
3. What content should an effective email contain?
An effective email is short, to the point and provides value to the reader. Use a personalized approach, keep to the point, and always include a clear call to action (CTA). Visual elements such as images and videos can also increase engagement.
4. What are the advantages of A/B testing?
A/B testing allows you to test different variations within an email campaign, so you can find which elements - subject lines, images, CTA buttons - work best for your target audience. This is essential for continuous development and optimization.
5. What legal aspects should I take into account during email marketing?
It is important to respect data protection laws such as the GDPR in the EU or the CAN-SPAM Act in the USA. Always make sure your customers have agreed to receive emails and provide them with an easy way to unsubscribe.
Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- All
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
Practically everything from design to execution.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.