How to be present as a beginner entrepreneur effectively in the online space? Or basic SEO settings for new businesses
It is never the biggest problem for a beginning entrepreneur, what matters need to be dealt with in connection with your business. The big challenge is usually always that, how to get the right amount of customers, and of course repeat customers. Below are some basic online SEO tools, with which we can greatly increase the number of our customers.
First of all, what is seo?
CLEANLINESS, i.e. search engine optimization - search engine optimization has been known roughly since internet commerce. Its essence, that they are so searchers, sample Google search robots, and, more recently, it continuously scans the Internet through its highly advanced artificial intelligence algorithms. It ranks various web pages and posts, categorize while searching. When an internet user searches for something, then not all the related online interfaces in the world are thrown at him, but only the most relevant, that is, it only shows such pages, which have certain properties. What are these properties? The search engine throws out only the active pages among the first results, on which traffic at certain intervals- and information changes. Such a page, which hasn't been updated in months, over time, it simply drops out of Google's search engine, and will not show it to anyone later. The other aspect is a keyword question. There are certain basic keywords, such, for example, in the case of a bakery, if someone enters it, that "bread for sale". In such cases, the search engine lists those pages, with which this keyword occurs most often, also, the page is active and updated. In addition, the search engine takes into account, among other things, the users' location - it throws out pages from their own country as the first result - and monitors our previous searches, which you also recognize based on the keywords you typed in. Therefore, as a beginner entrepreneur, if we want to reach our potential customers, we should use the following tools together with the described tips.
Website and Google My Business application
The two somehow complement each other, because if the website is not yet in the top ten results of the search engine - this takes some time - then a Google My Business sure, to show us, especially if a user is looking for something, who lives in our area. Both already promise a stable presence in the online space, and we can achieve very good results with it, if keywords related to our business are often mentioned in the descriptions on the site. Of course, let's take care of that, that all descriptions and entries are original. The search engine is the duplicate, copied content is not taken into account, it primarily directs the user there, where it first appeared. That's why we always work from our own source and in a natural way, if possible, insert the relevant keywords into our content without inflection, and let's pay attention to that, so that the content is not long, unintelligible and dry - users will not read them. What keywords are related to our business, we can also find them based on a simple search - just enter the field of our own business, and read the posts on the first four websites on the topic - and Google's keyword planner can also help us. These keywords should also be used on the website and on the Google My Business page.
Proper content construction
As a beginner entrepreneur, if we already have our website and have a Google Company registration, the easiest if on Facebook, We also display our business on TikTok and other social media sites. The best thing about these places is immediacy, presentation of our company either way, to write a few words about ourselves. Regular posting will bring you interested people over time, especially, that Google also lists these when searching. If we like, open a blog on the website and post their entries regularly in the business Facebook side for example. A secret regularity and sharing interesting posts. Our posts should not be boring, and always about the services of our company, about your products or related topics. And don't forget to use keywords in this case. On Facebook, for example, we can make it easier by adding hashtags, so that our future customers can find us.