Email marketing is not just an old tool in the digital marketing toolbox; in fact, it is one of the few marketing channels that has only become more effective over time. As the world digitizes and people spend more and more time online, email remains a highly personal way to stay in touch.

Why is email marketing so powerful?

First, email allows you to reach directly into your customers' mailboxes, a uniquely personal channel in the digital world. According to statistics, e-mail marketing brings an average return (ROI) of 4200%, which means that you can generate an average of HUF 42 income for every HUF invested. This high ROI makes email marketing one of the most cost-effective forms of marketing.

How can email marketing help your company?

With the help of email marketing, you can connect with your customers more closely, because you can send them personalized content that is relevant to their needs and interests. Whether it's the introduction of new products, special promotions or exclusive content, e-mail provides you with the opportunity to communicate directly and effectively with your customers. Customers will appreciate you keeping them informed and will be more likely to respond to your calls.

E-mail is not just an exchange of information; a tool to increase loyalty and engagement. With well-planned e-mail campaigns, you can increase the engagement of your customers, which can contribute to the success of your business in the long term.

Now that you have a better understanding of the basic importance of email marketing, let's take a closer look at the details and discover how we can use this amazing tool to achieve your business goals!

Email Marketing Service - Why is Email Marketing Important?

The flagship of digital communication

Email has been one of the most important communication tools for more than four decades, and is still one of the most reliable ways to connect with customers. But why has e-mail remained such a popular and effective tool in the world of marketing? Let's look at some convincing statistics!

Impressive return on investment (ROI)

E-mail marketing offers a significant return: according to research, every HUF spent on marketing purposes generates an average of HUF 36 in revenue. This rate far exceeds the ROI of other digital marketing channels, such as social media or search engine optimization.

Excellent conversion rate

The average conversion rate for email marketing ranges from about 1-5%, which means that 1 to 5 out of every hundred recipients can become customers. This figure is significantly higher than the conversion rate achieved on social media platforms, which is often only around 0.71%.

Case studies and success stories

The success of e-mail marketing is supported by numerous case studies and success stories. Take, for example, a medium-sized e-commerce business that increased its annual turnover by 20% using email campaigns alone. The company sent out targeted, personalized messages that were precisely tailored to customers' needs and shopping habits, maximizing engagement and purchase.

These data and stories clearly show that email marketing remains a critical tool for businesses to achieve their goals, increase sales and build strong relationships with their customers.

Email Marketing Service - Our Services

Individual solutions for all business needs

Email marketing is more than just a tool; a comprehensive strategy, which can transform the relationship between your customers and your business. Here we show you how we can help you every step of the way to achieve maximum results.

Strategic planning

Every successful email campaign starts with proper planning. During our cooperation, we first thoroughly understand your business goals and target group. We then develop a unique email marketing strategy that includes target group analysis and a messaging plan. E-mail marketing provides the opportunity to address your customers in a targeted and personalized manner, thus increasing the relevance and effectiveness of your messages.

Campaign management

From planning to execution, we pay attention to every detail. Full campaign management includes A/B testing, which allows you to try different variations and find the most effective approach. Through automation, we ensure that your customers receive your messages at the right time, while the content optimization guarantees that each email generates the highest possible engagement.

Content creation

Content creation is a key part of email marketing. We work with professional writers who can create persuasive and engaging email content that gets subscribers interested and engaged. Whether it's promotional offers, newsletters or unique content, we make sure that all communications accurately reflect your business values and appeal to your target group.

Analysis and Reporting

After each campaign, we create detailed analyzes and reports to track performance and identify opportunities for further improvement. With the help of this data, we get an accurate picture of what works well and what needs changes, allowing us to constantly refine and improve your email marketing strategy.

Email Marketing Service - How Do We Work?

The way of our cooperation

The path to success is based on cooperation and mutual understanding. Here we show how we work step by step to best serve your business goals with email marketing tools.

1. Initial Consultation

Every successful project begins with thorough preparation. During an initial consultation, we get to know your business, your market, your customers and your business goals. This is the basis for understanding the challenges and opportunities you face and how we can best support you in achieving your goals.

2. Formulation of Strategy

We will then develop a unique e-mail marketing strategy that exactly matches your needs. We take into account your target group, the frequency of sending messages and the content of the messages. During the development of the strategy, we constantly consult with you to make sure that every detail perfectly meets your expectations.

3. Content and Campaign Execution

After the strategy is accepted, the content creation and the implementation of the campaign begin. They work with professional writers and graphic designers to create high-quality, engaging and effective email messages. We design each email to maximize user engagement and conversion rates.

4. Testing and Optimization

Before we go live, campaigns are thoroughly tested, including A/B testing, to find the best solutions. We then fine-tune the messaging and campaign settings to ensure the best possible results.

5. Campaign Launch and Monitoring

After launching the campaigns, we continuously monitor their performance. We prepare analyzes and reports that help to monitor the effectiveness of the campaign and the realization of the goals to be achieved.

6. Analysis and Feedback

After the campaign ends, we conduct a detailed analysis to evaluate the results. In addition, we also ask for your feedback so that we can better understand what worked well and what we need to improve in the future.

Email Marketing Service - Frequently Asked Questions

Everything you want to know about email marketing

Email marketing is an extremely powerful tool, but there are many questions you may have about using it effectively. Here we answer the most frequently asked questions to help you get the most out of your email campaigns.

1. How often should I email my clients?

The ideal email frequency depends greatly on your industry and target audience. As a general rule, one or two emails per week are recommended to avoid excessive harassment. However, it is important to listen to your customers' feedback and adjust the frequency if necessary.

2. How can I increase the opening rate of my emails?

One of the keys to increasing your open rate is a compelling subject line. Try interesting, attention-grabbing subject lines that are relevant to the content of your message. In addition, the timing of sending the e-mail is also important; according to research, emails sent in the morning and early evening are opened more often.

3. What content should an effective email contain?

An effective email is short, to the point and provides value to the reader. Use a personalized approach, keep to the point, and always include a clear call to action (CTA). Visual elements such as images and videos can also increase engagement.

4. What are the advantages of A/B testing?

A/B testing allows you to test different variations within an email campaign, so you can find which elements - subject lines, images, CTA buttons - work best for your target audience. This is essential for continuous development and optimization.

5. What legal aspects should I take into account during email marketing?

It is important to respect data protection laws such as the GDPR in the EU or the CAN-SPAM Act in the USA. Always make sure your customers have agreed to receive emails and provide them with an easy way to unsubscribe.

We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.