A marketing strategy is not just a business tool, it is the guide that determines the success of a business in the market. A well-planned marketing strategy enables companies to communicate with potential and existing customers in a targeted and efficient manner. In this way, brand awareness can be increased, customer relations can be optimized, and sales performance can be improved.
Defining the target audience
We recommend our service to all businesses that want to make the most of their market opportunities, whether they are startups, small and medium-sized enterprises, or large companies. It is especially recommended for companies that want to strengthen their market position, target new markets, or just want to increase their online presence.
Value proposition
Why is a good marketing strategy important? With the help of an effective, well-planned marketing strategy, our clients:
- Branding: They can increase the awareness of their business in their target market, highlighting their unique values and advantages.
- Customer relations: They can improve customer communication and satisfaction by expanding and retaining their strategic customer base.
- Increase Sales: They can drive lead generation and conversions by reaching their audience with targeted, relevant and engaging messages.
Facts and Statistics
- A well-planned marketing strategy can increase a company's sales performance by up to 23%.
- Businesses that regularly review and update their marketing strategies are 67% more likely to achieve their goals than those that do not.
Details of Services: Marketing Strategy
Market Analysis
The basis of a successful marketing strategy is a thorough analysis of the market and the target audience. As part of our service, we carry out detailed market research, which includes the exploration of demographic data, market trends, consumer behavior and shopping habits. This information is key to understanding customer needs and market conditions, enabling us to develop a targeted and effective marketing strategy.
Competitor analysis
Analyzing competitors' activities and strategies allows us to identify and exploit market gaps. In this phase, we examine the competitors' products, pricing, marketing activities and market position. This information helps us to give our customers a competitive advantage.
Strategic planning
Individual marketing strategies are developed in accordance with the client's business goals and market situation. Strategy includes defining objectives, using selected marketing channels and tools, and planning messages and campaigns. Each step is designed to maximize the client's market efficiency and increase ROI.
Campaign management
Our service includes full management of marketing campaigns, from planning to execution, monitoring and analysis of results. This includes producing creative content, buying media, and continuously optimizing campaigns to improve results.
Measurement and Evaluation
We continuously measure and evaluate the success of our marketing strategy. We use various measurement tools and analytical software to monitor the achievement of strategic goals and the effectiveness of each campaign. This allows us to fine-tune strategies and improve results in time.
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Why Choose Us? – Marketing Strategy
Personalized Approach
We conduct individual consultations with each of our clients to fully understand the specific needs and goals of their business. This personalized approach allows us to develop unique marketing strategies that perfectly match the client's corporate culture and market goals. We understand that no two businesses are the same, so we tailor each strategy to the client's specific situation to achieve the greatest possible impact.
Experienced Experts
Our team is made up of experienced marketing specialists who have extensive knowledge in a wide variety of industries. Thanks to our experts, we are able to carry out comprehensive market analyses, develop innovative strategies and manage effective campaigns. We are proud that our team members are constantly training themselves to have up-to-date knowledge in the dynamically changing marketing world.
Transparent Communication
We are committed to transparent communication with our customers. This means they will be aware of every step we take throughout the project. We provide regular feedback on the progress of campaigns and prepare detailed reports on the results achieved. This transparency ensures that our clients are always aware of the return on their investment and trust our partnership.
Facts and Statistics
- By applying unique, personalized marketing strategies, businesses can increase their sales conversions by up to 50%.
- 78% of marketers believes that transparent communication and regular feedback are key to maintaining long-term business relationships.
Frequently Asked Questions (FAQ) - Marketing Strategy
What is the process of developing a marketing strategy?
Developing a marketing strategy is a multi-step process that begins with a thorough assessment of the client's business goals and market situation. We then conduct a market and competitor analysis to get the most complete picture of the client's market environment. Based on the collected data, we prepare a detailed plan that includes the various marketing channels, campaigns and the strategy for their implementation.
How long does it take to develop a marketing strategy?
Developing a comprehensive marketing strategy can usually take 4-6 weeks, depending on the complexity of the project. This period includes all preparatory analysis, preparation of the strategic plan and detailing of the implementation plan.
How much does it cost to develop a marketing strategy?
The cost of the marketing strategy varies and depends on the specific needs of the client, the complexity of the project and the chosen marketing channels. For each project, we prepare a unique quote that reflects the services tailored to the client and the required resources.
What results can I expect from the marketing strategy?
With the help of a well-planned marketing strategy, the client can achieve a significant increase in sales, brand awareness and expansion of the customer base. The extent of the results depends on the market conditions, the competitors and the quality of the products or services provided by the customer.
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Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
WooCommerce has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your webshop for search engines.
The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.
Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.
Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
Conversion optimization (CRO) is a process aimed at increasing the conversion rate of websites. This means that we encourage more visitors to take a desired action on the website, such as making a purchase or signing up.
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing.
A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
AI marketing uses a variety of data sources, such as demographics, online behavioral data, purchase history, and user preferences. With the help of algorithms and machine learning, this data is analyzed and used for personalized marketing activities.
Analyzing data such as conversion rate, bounce rate, average visit time, and other metrics is important during the CRO process. This allows you to identify problems and opportunities for improvement.
A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.
SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
During local SEO keyword research, we identify keywords that generate the most traffic during local searches. This is especially important for local businesses that focus on local customers.
PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.
On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
Email marketing is an effective tool for communicating with existing customers, acquiring new customers and increasing brand awareness. Targeted and customized messages help to reach the target group and ensure more effective communication.
Optimized headlines, descriptions, keywords and metadata help increase the visibility of videos in search engines. It is also important that the videos are well structured and properly tagged.
Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.
Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.
In influencer marketing, we can create a variety of content such as posts, images, videos, social media live streams, product tests or testimonials, and much more.
WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
A/B testing allows you to compare website variables to determine which version results in the highest conversion rate. This will help you choose the best versions and optimize them.
Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
SEO Hungary offers many keyword research services, including keyword research, competitor keyword research, long tail multi-word keyword research and local SEO keyword research.
There are several ways to improve the conversion rate of a website, such as optimizing the user experience, improving CTAs, testing the layout of elements, and making data-driven decisions.
Influencer marketing is an online marketing strategy in which we use influencers to create promotions and content to reach the target audience and increase brand awareness. Influencers build an authentic relationship with their followers and can have a big impact on customer decisions.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
The website analysis usually takes 1-2 weeks, depending on how big your website is and how detailed an analysis you want.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
PPC ads can be an effective way to reach your target audience, increase website traffic and increase conversions. We can achieve immediate results and manage costs and campaigns flexibly.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
Videos are becoming increasingly popular among online users and can have a big impact on customer decisions. Video marketing helps to introduce products or services, build a relationship with the target group and increase brand awareness.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.
Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.
SEO Hungary offers a wide range of marketing services, including marketing strategy development, digital marketing, SEO (search engine optimization), and social media marketing. These services help companies increase their online visibility, reach their target markets and increase their sales.
The results of online market research help you better understand your customers, your competitors and market trends. With this information, you can optimize your website, your products and your marketing strategy to reach your target market more effectively.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
Keyword research helps you find relevant keywords that potential customers use to search for your business. This will help you optimize your PPC ads, increase advertising effectiveness and conversion rates.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
A marketing strategy is a plan used by companies to determine how they will achieve their marketing goals. Strategy includes the company's products or services, target market, and how they intend to reach potential customers.
When choosing an influencer, you should consider the alignment of the target audience and brand values, the credibility and engagement of the influencer, and the quality of the follower engagement and content.
SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.
Practically everything from design to execution.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
WordPress is a free and open source content management system (CMS) primarily used to create websites and blogs. WordPress is extremely flexible and customizable, with many plugins and themes that can be used to create almost any type of website.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.
The website analysis helps to identify the weak points of your website, which prevent a better Google ranking. The analysis helps to determine areas for improvement and the SEO strategy.
