App Store Optimization (ASO) is a fundamental element of modern mobile app marketing. Our company specializes in ASO techniques, which aim to increase the visibility and availability of your applications in the most popular app stores, such as Google Play and the Apple App Store. ASO is not just a technical intervention; a strategic process that increases app downloads and user engagement.
Target audience definition
We recommend our service primarily to application developers, startups and companies that want to gain a meaningful market advantage with their mobile applications. It is an ideal choice for those who are launching a new app in the market or want to increase the visibility and download numbers of their existing apps.
Value proposition
With the help of our ASO services, our customers can gain significant advantages:
- Increase in downloads: Optimized keywords and app store metadata increase the discoverability of applications.
- Improved user experience: The targeted keyword optimization and integration of user feedback improves the user experience, thus increasing user engagement.
- Higher conversion rate: A well-optimized app store listing improves conversion rates, helping to increase sales and revenue.
Statistics and Facts
- ASO effectiveness: Well-chosen keywords can increase the number of app downloads by up to 50%.
- Importance of user feedback: Apps that respond quickly to user reviews have an average rating of 4 stars or better, which significantly increases the propensity of new users to download them.
Mobile Marketing ASO - Details of Services
Mobile Marketing ASO (App Store Optimization) is one of the most critical elements for mobile app success. Below are the key services we provide to improve mobile app visibility and performance:
1. Keyword Research and Optimization
The basis of ASO is keyword research, during which we determine the keywords that generate the highest traffic through app store searches. Our experts use special tools to identify the most relevant and sought-after keywords, thereby increasing the app's visibility and availability.
2. Metadata Optimization
Metadata, such as the app title, description, and keywords, are key to a successful ASO strategy. Our professional team carefully fine-tunes these elements to make them as attractive as possible not only for users, but also for search algorithms. This includes creating attractive and informative descriptions that highlight the app's benefits and features.
3. Visual Optimization
Visual elements, such as the app icon, screenshots, and promotional videos, play a crucial role in how attractive an app appears to potential users. When designing these elements, we consider visual aesthetics and user experience to maximize the app's appeal.
4. Management of User Reviews and Ratings
User feedback and ratings are vital to the success of an app. Our strategies include encouraging positive reviews and managing negative feedback effectively. Our goal is to improve the app's overall reputation and help it rank higher in the app stores.
5. Measurement and Analysis
All of our ASO activities are carefully measured and analyzed. This includes the number of app downloads, user activity, and engagement metrics. This data allows us to fine-tune our strategies and ensure their effectiveness.
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Mobile Marketing ASO - Why Choose Us?
Expert Team
Our company is proud to employ professionals with several years of experience in the field of ASO and mobile marketing. Our experts have in-depth knowledge of app marketing and promotion, and regularly attend continuing education courses to stay up-to-date on the latest trends and technologies.
Results-Oriented Approaches
Our applications and strategies are proven to be effective. We use state-of-the-art ASO techniques and tools to make our clients' apps stand out in crowded markets. We have already run successful campaigns that significantly increased the number of app downloads and improved their market positions.
Personalized Strategies
We handle each project individually and tailor the strategy specifically to the specific client's needs. From the initial consultation, we plan every step in accordance with the client's goals and expectations. In this way, we ensure that all our customers can participate in the ASO process with maximum satisfaction and achieve the best results.
Mobile Marketing ASO - Frequently Asked Questions (FAQ)
What are the basic elements of ASO?
The main elements of ASO are keyword optimization, fine-tuning of the application description and metadata, visual content making it attractive and managing user reviews. These elements work together to improve your app's visibility and appeal to potential users.
How long does an ASO campaign take?
The length of an average ASO campaign can vary, depending on how complex the application is and what goals we have set. Usually, the first improvements become visible in a few weeks, but with constant optimization and updating, the results can be continuously improved.
How much does the ASO service cost?
The cost of our ASO services varies on a project-by-project basis, depending on how complex the application is and how extensive the optimization is. Each project receives a unique quote that reflects the specific needs and expected results.
How to measure the success of ASO?
The success of ASO is measured by several indicators, including the ranking of the app in the app stores, the number of downloads, user reviews and ratings, as well as reach and conversion rates. We provide clients with regular reports on campaign progress and results.
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Frequently asked questions
We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.
- Data analysis
- AI Marketing
- general questions
- Email marketing
- Influencer marketing
- Search Engine Optimization (SEO)
- Competitive analysis
- Conversion optimization
- Keyword research
- Link building
- Marketing strategy
- Mobile marketing
- Market research
- PPC advertising
- Content marketing
- Customers asked
- Video marketing
- Website analysis
- Creating a Wordpress website
- Wordpress webshop creation
We mainly target small companies, SMEs and individual companies. Our capacity is limited, multis are not our target market.
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Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.
Competitive analysis helps us understand the market, identify competitors' strengths and weaknesses, and thereby improve our own online strategy.
Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.
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WordPress is extremely user-friendly, so it does not require programming skills to manage websites. In addition, there are many plugins and themes that can be used to customize and expand the functionality of the website. THE WordPress websites can be easily optimized for search engines, which increases website visibility and traffic.
During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.
During the competitive analysis, you can get information about your competitors' websites, SEO strategies, advertising strategies and content marketing strategies.
The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.
During reporting, we analyze various data, such as website visit statistics, conversion rates, advertising performance, ROI of campaigns and user behavior.
WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.
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Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.
In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.
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We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.
Link building is the process of acquiring quality and relevant links to our website from other reliable and relevant websites. This helps us rank and increase the credibility of our website.
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Content marketing can include many types of content such as blog posts, articles, infographics, videos, eBooks, podcasts and more. The type of content is determined by your target audience and your marketing goals.
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Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.
WordPress has many SEO-friendly features, including clean URLs, meta tags, and content optimization. In addition, there are many SEO plugins available for WordPress that help you further optimize your website for search engines.
Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.
SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.
Link building increases the credibility and ranking of your website in search engines. Quality and relevant links improve the visibility of your website, increase the number of visitors and strengthen SEO.
Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.
WooCommerce is a free e-commerce plugin for WordPress that allows you to create a fully functional online store. WooCommerce has many features, including managing products, integrating payment methods, setting up taxes and shipping, and more.
Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!
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We offer a wide range of services in WordPress website development, including website design and development, e-commerce website creation, SEO-friendly website creation, and website maintenance and support.
Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.
SEO-optimized content helps to increase the visibility of your website in search engines. Optimized keywords, metadata and other SEO elements help rank your content and increase organic search traffic.
Email marketing is an online marketing tool that allows you to send targeted messages and content to customers and potential customers via email. It helps in maintaining contacts, acquiring new customers and increasing brand awareness.
AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.
Video marketing involves creating different types of videos, such as demo videos, training videos, customer testimonials, promotional videos, interviews, or live streams.
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Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.
We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.
Link building is crucial for SEO because search engines consider links when ranking websites. Acquiring quality and relevant links improves your website's visibility and credibility for search engines.
Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!
The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.
1, we analyze your website and link profile 2, we find the best keywords 3, we adjust the content accordingly 4, we promote your website
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A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.
When creating a WordPress webshop, we offer many services, including the design and development of the webshop, the integration of payment methods, the creation of SEO-friendly webshops, as well as the maintenance and support of the webshop.
Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.
PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.
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Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
Practically everything from design to execution.
AI marketing is the application of artificial intelligence to make marketing activities more effective. AI enables the analysis of large data sets, the creation of personalized content and offers, and the optimization and automation of marketing campaigns.
Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.
SMS marketing can be effective if we send relevant and timed messages to our target audience. Good target group segmentation, short and understandable messages, and a permission-based approach are important.
Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.
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Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.
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