Content marketing2024-04-23T15:58:57+02:00
Tartalommarketing

Content marketing is one of the most dynamic and effective methods in digital marketing, which plays a critical role in building brands' online presence. This service helps businesses create valuable, relevant and engaging content that not only informs but also persuades their target audience, thereby strengthening brand awareness, improving customer relationships and driving sales.

Defining the target audience
We recommend this service to any business that wants to maximize their online presence and reach their target market. It is an ideal choice especially for online stores, bloggers, influencers and any organization that wants to build a content-based relationship with their audience.

Value proposition
The benefits of content marketing are numerous:

  • Traffic Increase: With the help of search engine-optimized content, website traffic can be significantly increased.
  • Customer Commitment: The engagement of consumers can be increased by creating interesting and useful content.
  • Branding: Quality content contributes to strengthening the brand and increasing its credibility.
  • Increase Conversions: Targeted content can help convert leads and drive sales.

Facts and Statistics

  • Companies that actively publish content have an average of 67% more monthly leads than those that don't.
  • Content marketing costs typically 62% less than traditional marketing techniques, while generating three times as many leads.
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    Details of services: Content marketing

    Development of a content strategy
    The basis of every successful content marketing campaign is a well-planned content strategy. Our job is to develop a unique content strategy in line with the client's brand and business goals. This includes defining your target audience, choosing content topics and formats, and scheduling your publication. This strategy helps ensure that the content not only reaches, but also addresses and retains the target group in the long term.

    Content creation
    It is crucial to create high-quality, SEO-friendly content that not only informs, but also attracts and captures the attention of the target group. We undertake the production of text content, blog posts, articles, videos and infographics, which strengthen the client's online presence and contribute to brand building.

    Content optimization and SEO
    Content should not only be creative and interesting, but also SEO-friendly to improve visibility in search engines and increase website traffic. We deal with keywords research, metadata optimization and content structuring to ensure that your content ranks high in search results.

    Social Media Management
    Sharing and promoting your content on various social media platforms is key to increasing brand reach and interactions. We manage the client's social media profiles, plan and execute content campaigns to maximize visibility and engagement.

    Measurement and Analysis
    Our services for measuring and analyzing the effectiveness of content marketing activities include traffic, engagement and conversion tracking. We regularly report results to help clients understand what content is working well and where refinements are needed.

    Why Choose Us? – Content marketing

    Expert Team
    In the world of content creation and marketing, the key to success is continuous innovation and tracking market trends. Our team consists exclusively of experienced content creators and marketing specialists who have in-depth knowledge of the latest online marketing strategies. Our experts create customized, creative and effective content that is guaranteed to capture the attention of the target group and contribute to increasing brand awareness.

    Results-oriented approach
    All our activities are carried out in the name of efficiency. Our goal is for each campaign and content to contribute to the achievement of our clients' business goals with maximum efficiency. We constantly monitor the impact of activities and refine strategies based on the data to achieve the best possible ROI (Return on Investment).

    Customizable Solutions
    We understand that every customer is unique and has changing needs. That's why we offer fully customizable services that perfectly match the client's specific expectations and market situation. Whether it is content strategy, content creation or the entire campaign management, we make sure that all our solutions contribute to the success of our clients.

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      Frequently Asked Questions (FAQ) - Content Marketing

      What is the content marketing process?
      The content marketing process consists of several steps, including:

      1. Definition of objectives: We determine what goals we want to achieve with the content (e.g. increasing brand awareness, stimulating sales).
      2. Target Audience Analysis: We get to know the target group, what kind of content attracts and engages them.
      3. Development of a content strategy: We plan the types of content, the frequency of publication and the channels.
      4. Content Creation and Publishing: We create and publish the planned content.
      5. Measurement and Optimization: We continuously measure the performance of the content and refine the strategy as necessary.

      How long does content marketing take?
      The duration of content marketing depends on the project and objectives. Some campaigns can be short term while others strategies they require a long-term commitment. In general, the creation of a content strategy can take from a few weeks to several months, and regular content creation and publication is an ongoing activity.

      How much does content marketing cost?
      Costs may vary depending on the type and amount of content, the tools and platforms used, and the expert work required. We provide an individual price quote that reflects the specific needs of the client and the complexity of the undertaken project.

      What results can I expect from content marketing?
      The goal of content marketing is to improve your brand's online visibility, increase website traffic, and help develop customer relationships. Well-planned and executed content marketing strategies can help you reach your target audience, increase engagement and ultimately improve sales conversions.

      Free personal or telephone consultation

      Get in touch with us and we will discuss your needs and expectations in person. If you can't come, we will come to you at a pre-arranged time.

      CONTACT

      Frequently asked questions

      We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.

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      The competitive analysis process consists of several steps. First, we identify the main competitors. Then we examine the websites of competitors, SEO strategies, advertising strategies and content marketing strategies. Finally, we collect and analyze the data and make recommendations to improve your own online strategy.

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      SEO Hungary's experts help define the company's marketing goals, understand the target market, analyze competitors, and select effective marketing tools and tactics. They also help you measure and evaluate the results of your strategy to continuously improve your marketing efforts.

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      Online market research is market analysis in the digital space that helps businesses better understand their target market, competitors and potential customer needs. With its help, you can get quick and effective feedback about your products or services, and you can gain insight into market trends and consumer habits.

      How do we do keyword research?2023-07-05T10:25:35+02:00

      Keyword research consists of several steps, including gathering keyword ideas, analyzing keyword popularity and competitiveness, and selecting and implementing keywords into website content. Tools for keyword research include Google Keyword Planner, SEMrush, Ahrefs, and others.

      What experience and references do they have in the field of SEO?2014-09-01T14:28:01+02:00

      We have worked and are currently working for many companies, most of the references are not public at the request of the customers, we can only present this by email in the case of a request for an offer.

      I still have questions, who can I contact?2014-09-01T14:30:44+02:00

      Call or send an email, we can even sit down to talk with you in person if the project requires it. In general, Skype, telephone, and email contact work well and quickly, but if you consider personal contact appropriate, then we do not shy away from that either!

      Why is content marketing important?2023-07-04T11:25:46+02:00

      Content marketing is key to customer attraction and engagement. Quality content helps website visibility, attracting visitors and building customer relationships.

      What are the elements of a good marketing strategy?2023-07-05T14:17:49+02:00

      A good marketing strategy includes defining the target group, analyzing competitors, defining company goals, selecting marketing tools and tactics, and measuring and evaluating the results of the strategy.

      Why is influencer marketing important?2023-07-04T15:54:00+02:00

      Influencer marketing is an effective way to reach your target audience and increase brand awareness. Influencers have high engagement with their followers and are able to influence customer decisions and brand engagement.

      What is content marketing?2023-07-04T11:25:00+02:00

      Content marketing is a strategy to create and share valuable and relevant content with your target audience. It helps in building relationships, increasing engagement and building brand loyalty.

      How to increase the effectiveness of e-mail campaigns?2023-07-04T13:05:55+02:00

      We can increase the effectiveness of email campaigns by segmenting the target group, testing and analyzing results, personalizing messages, timing and automation.

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      We offer a range of services including keyword research, on-page and off-page SEO, technical SEO, SEO audits and competitor analysis.

      How can I be first in the search engine?2022-04-30T10:58:45+02:00

      Nowadays, this is not enough, if your goal is to get 1-2 words to the first place in the search engine, then you are on the wrong path. Our goal is for you to be known and reliable, we communicate this. You can be found on all online channels, so you will be popular and successful. We will help you with this!

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      Video marketing is a strategy in which we use videos to communicate with our target audience, introduce products or services, and increase brand awareness. Videos convey messages effectively and clearly.

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      Technical SEO means optimizing the background elements of your website, such as speed, mobile-friendly design, XML sitemaps and robots.txt files.

      If I am not satisfied after 6 months, what can I do?2014-09-01T14:46:30+02:00

      Success bonus contracts are concluded with a grace period of 6 months, if during this time we cannot show a result that you are satisfied with, you can terminate the contract without any consequences!

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      During the website analysis, you will receive a detailed report on the current state of your website, including errors, development opportunities and suggested steps to improve SEO performance.

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      On-page SEO means optimizing elements within your website, such as content and meta descriptions. Off-page SEO, on the other hand, is activities outside of your website, such as link building and social media marketing.

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      WordPress and WooCommerce are extremely user-friendly, so you don't need programming skills to manage your webshop. In addition, a number of extensions and themes are available, which can be used to customize and expand the functionality of the webshop. WordPress webshops can be easily optimized for search engines, which increases the webshop visibility and traffic.

      What types of links can you get in link building?2023-07-04T11:01:05+02:00

      During link building, we can acquire different types of links, such as comments to a blog, links (backlinks), links placed in press releases, etc.

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      Competitive analysis helps you identify the strengths and weaknesses of your competitors, on the basis of which you can improve your own online strategy. For example, if your competitors use a strong SEO strategy, you can take this into account when developing your own SEO strategy.

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      A mobile-friendly website ensures that users can easily access information and features from their mobile devices. This increases user satisfaction, improves conversion rates and helps you rank higher in mobile search results.

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      Effective decisions can be made based on the data by analyzing the data, interpreting the trends and following the recommendations. Based on the data, better strategies and tactics can be developed and marketing efforts can be optimized.

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      The introduction of AI marketing depends on the size of the business and the expected level. However, there are AI-based marketing platforms and tools that are easy to use and can be adapted to the needs of your business.

      How to take advantage of location-based marketing on mobile devices?2023-07-04T16:36:32+02:00

      Location-based marketing enables the display of targeted ads based on users' location. This gives you the opportunity to reach your local audience and show them personalized content.

      I also want to have a website made, can you help me with that as well?2014-09-01T14:24:32+02:00

      In past years, we created many websites (more than 100) mainly on a CMS basis, so we are happy to create your website, but wordpress CMS best meets today's expectations, and we recommend it. The design and functions, which basically determine the functionality and conversion ability of the website, will not cause any problems if you have the website created with us.

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      We offer a variety of services, including keyword research and traffic analysis, target market definition, competitor analysis, and free in-person or phone consultations.

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      The price of the service varies, depending on the in-depth analysis you need. Please contact us for details.

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      Regular reporting helps track the performance of marketing activities and present results and recommendations to clients or company management. This proves the value and effectiveness of marketing.

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      How much does search engine optimization cost?2022-04-30T11:08:57+02:00

      Unfortunately, this is an unanswerable question because no specific work has been defined. You can find some pre-designed packages on our website as a starting price, of course we can deviate from this, but you need to know the project in order to make an offer.

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      Understandable! We have been dealing with online marketing for 15 years, we started with our own things and achieved success, so we continued with our clients (we were hosting providers). We have references, most of them are not public, but if you ask, we will send them by email. We still operate servers. We have a computer technology store, we are also physically available. We have an office where we also receive clients, come and ask for a free consultation.

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      Website analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

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      With the help of online market research, you can better understand your customers, market trends and your competitors. This information helps you make better decisions about your products, pricing, and marketing strategy and reach your target market more effectively.

      Why is competitive analysis important?2023-07-05T10:02:02+02:00

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      Practically everything from design to execution.

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      Keyword research helps you determine what keywords and phrases to use in your website content so that search engines like Google can easily find and rank it. This increases the visibility of the website, which attracts more visitors and potential customers.

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      Competitive analysis is recommended for all types of businesses that want to improve their online presence and competitiveness in the digital market.

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      SEO is not a quick process – it usually takes months to see visible results. However, in the long run, SEO is one of the most cost-effective and efficient ways to increase website traffic.

      What warranty do I get?2014-09-01T14:58:17+02:00

      We accept orders with a success fee, so you don't have to pay anything in advance, so you don't take any financial risk.

      How to create effective email content?2023-07-04T13:05:10+02:00

      In order to create effective e-mail content, it is important that the messages are relevant, personalized and provided with useful information. Careful planning of email templates, headlines and calls to action (CTA) will help you communicate effectively.

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      Mobile marketing is an online marketing strategy that focuses on communication and promotions through mobile devices. It aims to reach mobile users, increase brand awareness and improve user experience.

      What is SEO?2023-07-03T18:42:01+02:00

      SEO, or search engine optimization, is the process of making your website perform better in search engines (such as Google), thereby increasing organic (non-paid) traffic to your website.

      What is data analysis and reporting?2023-07-04T17:33:31+02:00

      Data analysis and reporting means analyzing marketing results and data for performance evaluation and decision making. This helps you understand which marketing strategies work best and where improvements are needed.

      What is a long tail multiword keyword and why is it important?2023-07-05T10:28:22+02:00

      Long tail keywords are longer, more specific terms that are less competitive but result in higher conversion rates. These keywords are often highly relevant to users' specific searches and are therefore more likely to convert.

      How long does online market research take?2023-07-03T18:06:34+02:00

      The duration of online market research largely depends on the complexity and size of the project. For an average project, research and analysis can take several weeks, but this can vary based on specific needs and goals.

      What is PPC advertising?2023-07-04T12:40:46+02:00

      PPC ads are a form of online advertising in which advertisers only pay when someone clicks on the ad. This enables efficient control and accurate measurement of costs.

      What are the benefits of AI marketing?2023-07-04T10:25:57+02:00

      AI marketing enables more efficient data processing, the creation of personalized content and offers, and the optimization and automation of marketing campaigns. This increases efficiency, improves user experience and makes marketing activities more effective.

      What platforms can you run PPC ads on?2023-07-04T12:42:15+02:00

      PPC ads can be run on many platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads and many more online advertising platforms.