Keyword research2024-04-22T15:14:07+02:00
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Keyword research is one of the cornerstones of online marketing and search engine optimization (SEO). The purpose of this process is to find and define the keywords and phrases that potential customers use in search engines. This is vital to creating an effective content strategy that supports website traffic growth and improves conversion rates.

Target audience definition
This service is primarily recommended for those who want to maximize their website's online presence. Whether you are a small business owner, the marketing teams of large companies, independent content creators, or digital agencies, keyword research is essential for anyone who wants to achieve results in the digital space.

Value proposition
With the help of our keyword research service, our clients:

  • Targetable Approach: They find the keywords that are most relevant to their business goals and target audience.
  • Traffic increase: The chosen one keywords they can increase the number of visitors to their website through optimized content.
  • Higher Conversion: By choosing the right keyword, they can improve their website's conversion rates, which can lead to more sales and a higher ROI.

Facts and Statistics

  • THE Google 70% of traffic generated by search engines comes from multi-word keywords that are more specific and less competitive.
  • Websites optimized with keyword research can attract up to 50% more visitors than non-optimized websites.

Details of Services: Keyword Research

Competitiveness Analysis
The first step of our keyword research service is a competitive analysis. Here we examine which keywords are competitive in the market. In this way, it is possible to determine which words should be optimized for the website in order to achieve the best results in search engines. With the help of this analysis, we can select the keywords that have the greatest potential for success.

Search Volume Estimation
Estimating your keyword search volume is vital to being effective SEO in strategy development. We determine how many people are searching for your potential keywords each month, which helps you decide which words to target. This information helps our clients' content and ads reach as many potential customers as possible.

Keyword Relevance
Assessing keyword relevance is fundamental to a successful keyword strategy. During our analysis, we examine how relevant each keyword is to the client's products and services. This step ensures that the selected keywords accurately reflect the client's business goals and properly target the desired audience.

Multi-Word Keywords
Identifying multi-word keywords is key to increasing your conversion numbers. These keywords tend to be more specific and less competitive, making them more likely to generate valuable traffic. Multi-word keywords help you target your content to the exact people who are most likely to become customers.

SEO and PPC Strategies
Our service offers an integrated approach that supports both organic and paid search results. The keywords we identify can be used for SEO purposes to optimize the content of the website, as well as PPC (Pay-Per-Click) in advertising campaigns for maximum visibility and conversion.

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    Why Choose Us? – Keyword Research Service

    Expert Knowledge
    Our team is highly skilled in the latest trends and techniques of SEO and keyword research. Our experts are constantly updating their knowledge with the latest industry practices so that we can always provide our customers with the best and most accurate service. We understand the constantly changing algorithms of search engines and know how vital this knowledge is to achieve success.

    Customized Solutions
    We know that every client is unique, so we adapt all our projects to the specific client's needs. We develop a unique keyword research strategy that fits your target audience and business goals exactly. This ensures that keywords are not only relevant and competitive, but also represent real value to customers.

    Comprehensive Tools and Techniques
    We use the most advanced tools and methods for keyword research, including market-leading SEO software and databases. These tools allow us to perform in-depth analysis to pinpoint the most promising keywords. In addition, with the help of our data, we are able to continuously monitor and optimize the performance of our clients' websites in search engines.

    Facts and Statistics

    • Keyword research decisions in 70% affect the SEO performance of websites.
    • A well-chosen keyword can even result in a 50% improvement in website traffic.

    Frequently Asked Questions (FAQ) - Keyword Research

    What is the keyword research process?
    The keyword research process consists of several steps aimed at identifying the most relevant and valuable keywords for the client's specific needs. First, we conduct a market analysis to understand the client's market and competitors. We then use various tools such as Google Keyword Planner and other SEO software to generate, analyze and rank keywords based on competitiveness, search volume and relevance.

    How long does keyword research take?
    The duration of the keyword research may vary depending on the client's needs and the complexity of the project. In general, it can take from a few days to several weeks, but in most cases, a comprehensive keyword research takes about 1-2 weeks. The duration depends on the depth you want to reach and the challenges that arise during the research.

    How much does keyword research cost?
    The cost of keyword research can vary widely depending on the needs and the size of the project. Generally speaking, the remuneration for keyword research is project-based and may include analyzes and reports according to individual needs. We usually create a customized proposal that accurately reflects the client's specific requirements and the resources required.

    What results can I expect from keyword research?
    As a result of keyword research, clients receive a detailed report containing a list of recommended keywords, analyzes of competitiveness, search volume and relevance. Using these keywords can improve your website's SEO performance, increase traffic and conversion rates, ultimately increasing your customers' online visibility and revenue.

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      Free personal or telephone consultation

      Get in touch with us and we will discuss your needs and expectations in person. If you can't come, we will come to you at a pre-arranged time.

      CONTACT

      Frequently asked questions

      We try to answer the most frequently asked questions, unfortunately not everything can be answered here. If you have any questions, please contact us.

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